Retail Sales Director
Confirmed on the employer's own hiring board on Oct 18, 2026. First seen by Alion on Sep 23, 2026. Kidde scores B on the Alion truth index.
Role: Retail Sales Director Country: UKLocation: Dependent on applicant. The business expects the successful candidate to work from the Cambridge office approximately one day per week.Travel: 30% of the time
Contract Type: Full Time
Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. By building upon our combined experience and expertise, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.
Purpose of the Role
To lead and grow the UK Retail business by driving new customer acquisition, expanding existing customer relationships, and delivering sustainable revenue and profit growth. The Retail Sales Director is accountable for the overall commercial performance of the retail channel, including sales growth, customer development, market share expansion, forecasting accuracy, and team performance. The role requires strong commercial leadership, disciplined execution, and ownership of results while building a high-performing, accountable sales culture.
Key Responsibilities
Business Growth & Customer Acquisition
Own retail channel revenue, profit and market share performance.
Win new customers and expand distribution across key retail channels.
Develop and grow strategic customer relationships to deliver sustainable growth.
Lead commercial negotiations and execute growth strategies that increase market penetration and profitability.
Customer & Account Leadership
Develop and execute customer growth plans with key retail partners.
Maximise revenue, profitability, customer retention and share of wallet.
Identify and execute opportunities for range expansion, promotions and new product introductions.
Sales Leadership
Lead, coach and develop a high-performing sales team.
Create a culture of ownership, accountability and execution.
Set clear objectives and hold the team accountable for delivering results.
Commercial Planning & Execution
Own the sales forecast and demand planning process.
Partner with Operations and Supply Chain to ensure forecast accuracy, inventory optimisation and customer service excellence.
Experience – Essential
Proven success leading retail sales teams and delivering revenue growth.
Demonstrated track record of winning new business and growing strategic accounts.
Experience owning revenue, profit and margin performance.
Strong commercial negotiation, customer management and leadership capability.
Experience within a consumer products, FMCG, retail or manufacturing environment.
Fire safety, electrical products or adjacent category experience highly desirable
Success Measures
Delivery of revenue, profit and market share targets.
New customer acquisition and distribution gains.
Growth and retention of existing customers.
Sales team engagement and performance.
Forecast accuracy and execution excellence.
We offer excellent development opportunities, a competitive salary and exceptional benefits including the following:
Be part of a globally respected brand under Kidde Global Solutions.
Competitive salary package, incentives, and career development opportunities.
Company vehicle or allowance
Hybrid/flexible working arrangements
Laptop and smartphone
Career progression opportunities
Your journey with us
We always aim to provide a fair and valuable recruitment process for everyone. If selected, you will follow the next stages:
Initial call with our sourcing/recruitment team
Interview with the Hiring Manager
Interview with EMEA General Manager
Our commitment to you
As an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better. The values that guide us are respect, integrity, inclusion, innovation, and excellence.
We’re excited for you to join us and make a difference.