Sr. Manager Insights & Analytics

Job Description:

Who are we?

Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuel what’s next for Snacking. It’s home to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE’S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

We’re looking for passionate talent who dare to dream big, agile collaborators who talk straight and decide fast, and driven performers with a growth mindset. We’re proudly part of Mars, while also building something boldly different. If this inspires and energizes you, you’ve found the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!

What you’ll do

Reporting to the Director of Integrated Intelligence for the Better-For-You portfolio, the Senior Manager, Integrated Intelligence leads consumer and marketplace learning across KIND, Special K Bars and Nutri-Grain Bars. This role serves as a strategic thought partner to Brand, Innovation, Commercial and Leadership teams, translating consumer understanding and data-driven insights into actionable business recommendations that drive brand growth.

As part of the Accelerator division, you will operate in a fast-paced, entrepreneurial environment, leveraging best-in-class research methodologies, analytics and experimentation frameworks to shape portfolio strategy, unlock innovation opportunities and optimize marketing effectiveness.

A successful candidate is passionate about representing the voice of the consumer, combines curiosity, business acumen and analytical rigor to identify and deliver practical solutions, thrives in a fast-paced environment, and builds strong relationships across functions and teams.

Job Responsibilities

• Serve as the lead Integrated Intelligence partner for assigned brands, influencing key business decisions through consumer, category and marketplace insights
• Develop and execute learning agendas that support brand strategy, innovation pipelines, portfolio decisions and commercial priorities.
• Design and lead qualitative and quantitative research programs, including concept screening, innovation validation, product optimization, packaging assessment, advertising evaluation and consumer journey learning
• Conduct ad-hoc research to support base business initiatives, from creative idea screening, copy validation, and implementation of optimizations guided by Media Mix Modeling, to innovation-driving concept, food, & package design validation testing.
• Translate complex data and research findings into compelling business stories, clear recommendations and actionable growth strategies.
• Partner closely with Brand, Innovation, Commercial and Trade teams to develop consumer-centric narratives that strengthen customer sell-in and retailer engagement
• Conduct end-to-end quantitative research, and leverage syndicated scan and panel data to enable rapid insights and agile decision-making.
• Design agile, innovative hybrid learning plans in support of business strategies and plans.
• Collaborate with Integrated Intelligence Centers of Excellence and cross-functional partners to pilot new methodologies, tools and test-and-learn approaches that accelerate decision making.
• Champion a consumer-first mindset, ensuring the voice of the consumer is reflected in strategic and tactical business decisions

Qualifications

• Bachelors degree required, advance degree preferred
• 5+ years of experience in Consumer Insights, Consumer Intelligence, Market Research, Analytics or a related field
• Demonstrated experience influencing business strategy through actionable consumer and marketplace insights
• Strong expertise across quantitative and qualitative research methodologies including A/B testing, TURF, pricing research, segmentation, U&A studies, conjoint analysis, packaging research and innovation testing
• Proficiency in syndicated scan and panel data sources (e.g., Circana, Nielsen, Numerator, etc.)
• Strong analytical, problem-solving and critical-thinking capabilities
• Excellent written, verbal and presentation skills with the ability to simplify complex information for diverse audiences.
• Advanced proficiency in Microsoft Excel, PowerPoint and related business applications.
• Excellent written and verbal communication and data story-telling skills.
• Experience mining & synthesizing macro, category, and consumer trends from various data sources into strategic forward-thinking insights
• Experience leading end-to-end DIY research, including questionnaire creation, programming & analysis

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose-driven company committed to building the world we want tomorrow through the business decisions we make today.
• Access best-in-class learning and development opportunities.
• Collaborate across functions to influence customer strategy, profitability, and long-term growth.
• Competitive pay and benefits package.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.