Strategy Manager (AdTech)

MGID is a global advertising technology company and pioneer in native advertising, operating a programmatic platform that connects advertisers and publishers across 200+ countries. The company runs a real-time bidding (OpenRTB) business model with AI-powered targeting and content recommendation widgets, serving hundreds of millions of users monthly.

MGID is seeking a Strategy Manager to help define and execute the company’s multi-year strategic direction, with a strong focus on shifting from a product-led to a customer-value-led mindset, evaluating strategic product and investment opportunities, and cascading strategy into prioritized, cross-functional initiatives.

This role sits within a fast-moving, data-driven ad-tech environment and reports to the COO.

Role Purpose

The Strategy Manager will act as a key strategic partner to the COO and leadership team, responsible for shaping MGID’s medium- to long-term strategy, evaluating strategic options for products and markets, and ensuring that strategic priorities are translated into concrete, prioritized projects with clear ownership and measurable outcomes.

Requirements

Who You Are:

• 10+ years of experience in strategy, corporate development, or related roles within international tech scale-ups or high-growth environments; ad-tech or programmatic advertising experience is a strong plus.

• Proven track record in a top-tier consulting firm (e.g., McKinsey, BCG, Bain, Big Four strategy practices) or equivalent strategic role in a tech company.

• Hands-on experience preparing and presenting successful strategic cases with visible internal impact, such as new market entry, product portfolio optimization, or major investment decisions.

• Strong financial modeling skills, including practical experience with valuation methods such as DCF, NPV, and IRR, and the ability to build and maintain investment models in Excel.

• Experience working cross-functionally with product, commercial, data/BI, and operations leaders in a fast-paced, remote-first environment.

• Excellent analytical, communication, and stakeholder management skills; able to influence senior audiences and drive alignment across geographies.

• Self-starter mindset: ready to operate as an individual contributor who can both design strategy and execute hands-on.

What You’ll Do:

Corporate & Product Strategy

• Lead the identification and articulation of MGID’s overall strategy and strategic direction for the next 3-5 years, aligning with business focus and growth trajectory.

• Evaluate strategic perspectives for specific products and portfolios, assessing market exposure, competitive dynamics, and growth potential.

• Support the shift from a product-led to a customer-value-led company by embedding customer-centric frameworks into strategic planning, prioritization, and roadmap decisions.

Investment & Business Evaluation

• Lead evaluations of stand-alone investment opportunities, including new products, markets, partnerships, and M&A, and prepare robust business cases with clear financial impact assessments.

• Own and evolve company evaluation models, including DCF, NPV, IRR, and scenario analysis, and ensure consistent application across strategic and investment decisions.

• Support participation in accelerators and corporate venture initiatives to identify and select startup investments that drive business growth and strategic synergy.

Strategy Execution & Prioritization

• Cascade corporate strategy into granular projects and initiatives, working closely with the CPO, CRO, and BI Director on prioritization, resourcing, and sequencing.

• Define KPIs and performance frameworks to track strategy implementation and outcomes, and establish governance and reporting routines for strategic workstreams.

• Monitor progress, adapt plans in response to changing market conditions, and recommend corrective actions to keep strategic initiatives on track.

Strategic Analysis & Advisory

• Conduct market, competitor, and customer analysis to inform strategic choices and identify opportunities and risks.

• Facilitate scenario planning and stress testing to assess strategic resilience under different market and regulatory conditions.

• Present strategic recommendations and status updates to senior leadership, influencing decision-making with clear, evidence-based insights.

At MGID, we thrive on innovation, collaboration, and a passion for AdTech. Our culture is built on openness, transparency, and a shared drive for excellence. We empower our teams to take bold steps, embrace challenges, and grow together in a dynamic, people-first environment. Here, your ideas matter, your contributions are valued, and your potential has no limits. Join us and shape the futureof digital advertising!

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