Performance Marketing Creative Associate

Job Overview:

At Mumzworld performance marketing is a key growth engine. We are looking for a Performance Marketing Creative Associate to support our growth team by designing iterating and scaling high-impact creatives across paid digital channels.

This role is highly execution-driven and data-led ideal for someone who understands that creatives are not just about aesthetics but about driving CTR CVR and revenue.

You will work closely with the Performance Marketing Growth and Content teams to continuously test optimize and scale creatives across Google (YouTube & Display) Meta TikTok and Snapchat.

Key Responsibilities:

Performance Creative Development

• Design and produce high-performing static and video creatives for:

  • Google YouTube & Display

  • Meta (Facebook & Instagram)

  • TikTok

  • Snapchat

• Create multiple creative iterations (hooks formats CTAs messaging) for A/B testing at scale.

• Adapt and resize creatives for different placements formats and platform requirements.

Video & UGC Creative Execution

• Edit and repurpose UGC-style videos for performance marketing use.

• Convert long-form or raw creator content into short-form performance-optimized ads.

• Add performance-led elements such as hooks subtitles callouts price highlights offers and CTAs.

Data-Led Creative Optimization

• Work closely with the Performance Marketing team to:

• Understand creative performance metrics (CTR CVR CPA/CPS)

• Identify winning creative patterns and scale them

• Refresh underperforming creatives based on insights

• Support ongoing creative testing frameworks (new concepts angles formats).

Localization & Market Adaptation

• Create and adapt creatives for UAE KSA and RoGCC markets.

• Design Arabic creatives (or adapt creatives into Arabic with guidance).

• Ensure cultural relevance and compliance with local market nuances.

Collaboration & Workflow

• Collaborate with:

• Performance Marketing Managers

• Content & Brand teams

• External creators and agencies (UGC / influencers)

• Manage creative requests efficiently and meet tight campaign deadlines.

• Maintain creative hygiene and organization of assets.

Experience:

• 3-5 years of experience in performance marketing creatives.

• Strong experience designing creatives for paid media platforms (Meta TikTok Snapchat Google).

• Hands-on expertise with:

  • Static ad creatives

  • Short-form performance videos

  • UGC repurposing

• Strong proficiency in tools such as:

  • Adobe Photoshop Illustrator

  • After Effects / Premiere Pro / CapCut (or similar)

• Clear understanding of performance-led design principles (hooks CTAs scroll-stopping visuals).

Qualification:

• Previous e-commerce experience (DTC or marketplace).

• Experience working on Arabic creatives.

• Exposure to high-volume creative testing environments.

• Familiarity with brand performance balance in ads.

What Were Looking For

• A hands-on executor not just a conceptual designer.

• Someone who enjoys iterating fast testing ideas and learning from performance data.

• Comfortable working in a high-growth fast-paced environment with frequent creative refreshes.

• Detail-oriented organized and able to manage multiple creative requests simultaneously.

• A strong team player who collaborates well with marketers and stakeholders.