POS Sales Manager

1. Job Summary

The POS Sales Manager is responsible for driving sales growth across pharmacy chains, independent pharmacies, key retailers and stores, and distributors through effective sell-in and sell-out strategies.

The role combines account management, trade negotiations, distribution expansion, in-store execution, and promoters’ team management to maximize product availability, visibility, and consumer offtake.

The successful candidate will develop and execute sales plans, build strong commercial partnerships, manage sales performance against targets, and collaborate with marketing to achieve sustainable revenue growth for NANOvitra’s cosmetics and personal care brands.

2. Key Responsibilities

• Develop and manage relationships with major pharmacy chains, independent pharmacies, key retailers, and distributors.

• Secure new product listings, expand distribution, and negotiate shelf space and product placement.

• Negotiate commercial terms, including margins, payment terms, listing fees, rebates, and promotional agreements.

• Develop account-specific sales plans to achieve monthly, quarterly, and annual targets.

• Monitor orders, stock availability, replenishment, and product distribution across accounts.

• Identify new business opportunities and expand NANOvitra’s market presence.

• Build long-term partnerships with key accounts to support sustainable sales growth.

• Develop and implement strategies to increase product sell-out and consumer offtake at the point of sale.

• Ensure effective merchandising, shelf visibility, promotional displays, and point-of-sale materials (POSM).

• Plan and execute in-store promotions, product activations, and sampling activities.

• Monitor outlet performance and take corrective action to address slow-moving products, low sales, and stock-outs.

• Coordinate with pharmacy staff and beauty advisors to improve product awareness and recommendations.

• Conduct regular field visits to assess execution quality, outlet performance, and market opportunities.

• Recruit, train, supervise, and develop promoters and beauty advisors.

• Set clear individual and team sales targets and monitor performance against KPIs.

• Develop outlet coverage plans, visit schedules, and productivity standards.

• Ensure promoters have strong product knowledge and follow approved brand messaging and merchandising guidelines.

• Conduct regular field coaching, performance reviews, and training sessions.

• Monitor attendance, productivity, and compliance with assigned responsibilities.

• Implement performance improvement plans to maximize team effectiveness and sales contribution.

• Develop annual sales plans, channel strategies, and account-level forecasts in coordination with management.

• Set sales targets by channel, account, outlet, and SKU.

• Collaborate with marketing on product launches, trade campaigns, promotional calendars, and in-store activities.

• Analyze market trends, competitor pricing, promotions, and distribution strategies.

• Identify opportunities to improve market penetration, numeric distribution, product availability, and sales performance.

• Manage trade marketing and promotional budgets and evaluate the return on investment (ROI) of commercial activities.

• Prepare weekly and monthly reports covering sell-in, sell-out, revenue, distribution, stock levels, and team performance.

• Analyze sales performance against targets and develop corrective action plans when needed.

• Monitor stock movement, inventory levels, stock days, and out-of-stock rates across key accounts.

• Track new listings, outlet coverage, shelf visibility, and promotional effectiveness.

• Provide management with accurate sales forecasts, market insights, and recommendations for business growth.

Requirements

Job Requirements

• Bachelor's degree in Pharmacy, Business Administration, Marketing, or a related field.

• 7–10 years of relevant sales experience, including at least 3 years in a managerial position.

• Proven track record in both sell-in and sell-out within cosmetics, skincare, personal care, pharmaceutical, or FMCG sectors.

• Established relationships with major pharmacy chains, retailers, and distributors in Egypt.

• Demonstrated experience in managing promoters, beauty advisors, or field sales teams.

• Strong understanding of pharmacy channel dynamics, trade terms, commercial negotiations, and in-store execution.

• Proven ability to develop sales plans, manage commercial budgets, and achieve sales targets.

• Strong analytical skills and proficiency in Microsoft Excel and sales reporting tools.

• Excellent negotiation, communication, and team leadership skills.

• Very good English, written and spoken.

• Valid driving license and willingness to conduct frequent field visits.

Key Competencies

• Strong commercial acumen and target ownership.

• Strategic sales planning and execution.

• Leadership, coaching, and team development.

• Account management and relationship building.

• Data-driven decision-making and problem-solving.

• Negotiation and conflict resolution.

• Accountability and ability to deliver results in a competitive market.

Key Performance Indicators (KPIs)

• Sell-in revenue achievement against targets.

• Sell-out growth by account, outlet, and SKU.

• New product listings and distribution expansion.

• Numeric distribution and outlet coverage.

• Product availability and stock-out rate.

• Shelf visibility and merchandising compliance.

• Promoter productivity and target achievement.

• Trade promotion effectiveness and ROI.

• Sales forecast accuracy and inventory turnover.

What We Offer

• Competitive salary package with target-based incentives.

• transportation allowance.

• Social and medical insurance.

• Career growth opportunities within an expanding cosmetics and personal care company.