Senior Digital Marketer (US Client)

Requirements: Min 5 Years of Proven Experience in digital marketing or performance marketing Experience running Meta Ads and Google Ads campaigns Strong understanding of paid media strategy and lead generation Experience with email marketing platforms and automation Strong video editing skills (CapCut, Premiere Pro, or similar) Experience creating social media content (TikTok, Reels, Shorts) Analytical mindset with the ability to interpret and act on data Strong written communication skills for ad copy and messaging Ability to manage multiple campaigns and deadlines Core responsibilities: Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns Create and optimize Google Ads campaigns for traffic and conversions Develop ad creatives, copy, targeting, and campaign structures Monitor campaign performance and optimize for cost per acquisition and ROI Build and manage marketing funnels to drive user acquisition Create and execute email marketing campaigns and automated sequences Segment audiences and optimize email performance (open rates, conversions) Develop and edit short-form content (TikToks, Reels, Shorts Create UGC-style videos for use in ads and organic content Post and schedule content across social media platforms Repurpose content across platforms to maximize reach Conduct A/B testing on ads, landing pages, and messaging Track and analyze key performance metrics (CPA, CTR, ROAS, conversions) Manage CRM and lead tracking systems Collaborate on marketing strategy, campaigns, and growth initiatives Stay up to date with trends, ad strategies, and platform updates Assist with landing page and website optimization

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!