Sales Development Representative (SDR)

Location: Mumbai

Job Summary

We are seeking a highly motivated Sales Development Representative (SDR) to drive lead generation and contribute to sales closures in the CX and CCaaS SaaS space. The ideal candidate will be responsible for identifying and qualifying potential customers, nurturing leads through strategic outreach, and closing a percentage of deals as per set targets.

This role is ideal for individuals with a passion for technology, excellent communication skills, and a results-driven mindset.

Key Responsibilities (KRAs)

1. Lead Generation & Prospecting (50%)

Research and identify potential customers who could benefit from CX and CCaaS SaaS solutions.

• Conduct outbound outreach via cold calls, emails, LinkedIn, and other channels to generate leads.
• Qualify leads based on ICP (Ideal Customer Profile), business needs, and pain points.
• Maintain and update lead data in CRM tools like Salesforce, HubSpot, or other relevant platforms.

2. Lead Nurturing & Appointment Setting (30%)

• Educate prospects on product offerings, value propositions, and differentiators.
• Develop relationships with key decision-makers (CXOs, IT Heads, Customer Experience Leaders).
• Schedule product demos and meetings for Account Executives or Sales Managers.
• Follow up on inbound leads from marketing campaigns, webinars, and events.

3. Sales Contribution & Closures (15%)

• Own a percentage of the sales target by closing qualified leads.
• Work with Account Executives to move leads through the sales pipeline.
• Assist in negotiations and finalizing smaller deals independently.
• Meet or exceed assigned KPIs related to revenue, conversion rates, and sales cycle efficiency.

4. Reporting & Continuous Improvement (5%)

• Track outreach metrics (calls, emails, meetings booked) and report progress to leadership.
• Provide insights on lead quality and pipeline health to refine strategies.
• Stay updated with industry trends, competitor analysis, and emerging customer needs.

Key Performance Indicators (KPIs)

• Lead Generation: Number of leads generated per month-50+.
• Lead Qualification: Percentage of leads qualified (MQL to SQL conversion)-30%.
• Meetings Scheduled: Number of meetings/demo calls booked-Equal to MQLs.
• Sales Contribution: Percentage of deals closed vs. assigned target 15%
• Pipeline Contribution: Value of sales pipeline created.
• Response Time: Speed of follow-ups on inbound leads.
• Ensure 75% of leads are sourced from the team's Named & Strategic Account List.
• Connect with 10 marquee logos and establish intent generation in a month.
• Maintain that 50% of leads are actively progressing in the sales cycle (Demo, Post-demo, or Negotiation stages).
• Achieve a 15% monthly conversion ratio or 2 conversions per month, with each account contributing an MRR of ₹3 lakh and above

Skills & Qualifications

• Experience: 3-5 years in SaaS, CX, CCaaS, or tech sales roles.
• Education: Bachelor’s degree in Business, Marketing, or a related field (preferred).
• Skills:
• Strong prospecting and lead qualification ability.
• Excellent communication and negotiation skills.
• Experience using CRM software (Salesforce, HubSpot, Zoho).
• Ability to work in a fast-paced, target-driven environment.
• Familiarity with CX, CCaaS, or cloud-based communication solutions (a plus).