Business Intelligence Lead

We’re looking for a Business Intelligence Manager to build and lead the analytics engine behind PayJoy’s growth in Southeast Asia. You’ll own the single source of truth for business and operational performances across all operations team in SE Asia managing Merchant, Promoters, and Sales Enablement (including Training) . You’ll be the to-go person for data, extracting data ( i.e: through SQL, and/or other BI tools), and processing it into decisions for country and regional leadership, and lead a team who goes beyond reporting to drive measurable business impact.

Responsibilities

• Own the BI roadmap for SE countries, defining priorities for dashboards, reporting, and analytical deep-dives in line with company OKRs.
• Define and maintain the KPI framework across sales enablement, promoter operations, and merchant operations, with one agreed definition for every metric.
• Build and maintain dashboards in the company BI tool that give leaders a daily and weekly view of target vs. actual and flag risks early.
• Extract, clean, and reconcile data from multiple sources with SQL so reports are accurate and available for self-service.
• Conduct root-cause analyses on missed targets (such as conversion drops, attendance gaps, and onboarding delays). Turn the findings into prioritized recommendations with clear owners and timelines.
• Measure the impact of campaigns, incentives, training, and process changes on KPIs.
• Build and maintain the core KPI framework, including but not limited to, originations, approval rates, portfolio performance, promoters’ unit economics, and retailer/channel productivity. Ensure consistent metric definitions across markets.
• Lead deep dive analysis on all ops team initiatives, translating findings into clear recommendations and following through to implementation.
• Design and automate executive dashboards and recurring business reviews (weekly, monthly, and quarterly) for country and regional leadership.
• Lead deep-dive analyses on growth, credit risk, and operational performance, translating findings into clear recommendations and following through to implementation.
• Partner with cross-functional teams within the country to frame business questions, size opportunities, and measure the impact of initiatives and experiments.
• Work with Data Engineering to define data requirements, improve data models and pipelines, and uphold data quality and governance.
• Support planning and forecasting cycles with Finance, including budget inputs, target setting, and performance-vs-plan tracking.
• Hire, coach, and develop the BI’s team when it expands. Set a high bar for analytical rigor, business acumen, and stakeholder communication.
• Competitive Intelligence hub: Monitor market and competitive trends in SEA consumer lending and device financing to deliver insights & synthesize strategy.
• Build, manage and improve reporting and tracking of all key success metrics for all ops team, mainly Merchant, Promoters, and Sales Enablement. The role is expected to run weekly meeting cadence with each ops team leader, particularly in running through metrics & data analysis.
• Run and track all A/B Testing performed by all ops team & work hand in hand with them.
• Prepare materials & data request, and present insights for exec meetings
• Build playbooks to record and store all operational excellence assets such as learnings from A/B testing /experiments, dashboards, analytics approach/ lesson; all with the purpose to scale & provide ease of re-use and/or reapplication

Requirements

• Bachelor’s degree in a quantitative field such as Engineering, Statistics, Mathematics, Economics, Computer Science, Business, Analytics or similar. Equivalent practical experience is considered
• 5+ years of experience in business intelligence, analytics,and/or strategy roles, leading BI projects end to end. Experience being the to-go person for data in high-growth startups or companies is preferred.
• Expert SQL skills( data extraction, transformation, and analytical reporting) and hands-on experience with a BI tool such as HEX, Looker, Tableau, Power BI, or Metabase, or others. Advanced proficiency in Excel / Google Sheets & Powerpoint/Google Presentation
• Hands-on experience building dashboard in through BI tool such as Power BI, Looker, Tableau, Mode, HEX, and others
• Track record of building KPI frameworks and executive reporting in a fast-growing company ( i.e: tech, e-commerce, fintech,etc)
• Strong analytical, problem-solving skills, and business acumen, with proven ability to turn ambiguous problems into structured analysis and actionable recommendations.
• Strong attention to detail, discipline to validate & reconcile numbers before sharing, and strong project & stakeholder management skills, with a record of closing the loop on cross-functional actions
• Excellent verbal and written communication and storytelling skills with senior stakeholders, in English & Tagalog or Bahasa Indonesia
• Willingness to work on site and travel, particularly SEA countries.
• Solution-oriented and data-driven, with the ability to work through large, complex datasets and propose practical fixes.
• Strong organizational and prioritization strategy across multiple concurrent requests.
• Adaptable in a fast-paced, high-change environment, and quick to learn new processes and tools.
• Clear communicator who can influence stakeholders at every level, from field teams to senior leaders.

Preferred (not required)

• Experience in the following is a plus,: consumer lending, BNPL, payments, or credit risk analytics, such as portfolio performance, vintage analysis, or collections.
• Experience in analyzing field force initiative program, training impact & effectiveness, merchant onboarding, including KYB/KYC, along with activation processes in a payment / lending environment
• Experience in tech company in SEA (e-commerce, ride-hailing, ,fintech, and other fast growing startups / companies).
• Familiarity with Python or R for analysis and automation, and with cloud data warehouses such as BigQuery, Snowflake, or Redshift.
• Proven AI skill sets being applied to boost the role’s effectiveness( i.e: automation)
• Familiarity with analytics and BI tools (e.g., Hex, Mode Analytics, Tableau, Looker, Power BI)
• Familiarity with other tools (CRM: Zoho, Ticketing: Zendesk, Jira) is a plus
• Experience with ETL/ELT tools and data modeling (e.g., dbt, Airflow).
• Experience with A/B testing and impact measurement.
• Experience in consulting or consulting-style approach
• Experience managing a small team (> 1 team member) of this BI-equivalent role in the previous company

Benefits

• 100% Company Funded : Private Health Insurance for employee and immediate family
• 20 days vacation
• Phone finance, Headphone, home office equipment and wellness perks.
• $2,000 USD annual Co-working Travel perk
• $2,000 USD annual Professional Development perk
• Catered Lunch