Promoter Manager

The Promoter Manager is responsible for managing field marketing agencies and teams of fields to develop and execute a national demand generation strategy that effectively drives customer engagement and sales growth.

Responsibilities

• Lead the development and execution of a regional demand generation strategy that drives brand awareness and sales performance.
• Oversee relationships with field marketing agencies, ensuring they adhere to brand values and operational standards.
• Provide guidance and support to agency partners to enhance their effectiveness in executing campaigns.
• Establish and implement clear, measurable performance targets for field marketing teams.
• Conduct daily reviews of these targets to assess progress, identify challenges, and adjust strategies as necessary to ensure alignment with sales goals.
• Coordinate and assign promoter personnel and design contract scalability models for each commercial partner, monitoring and evaluating the effectiveness of activities.
• Analyze sales data and marketing metrics to identify trends, successes, and areas for improvement.
• Work closely with senior marketing leaders, finance, and sales teams to create integrated marketing plans and budgets.
• Ensure that all marketing initiatives are aligned with overall business objectives and supported by adequate resources.
• Provide regular reports on the performance of field marketing initiatives, including ROI analysis, campaign effectiveness, and recommendations for future improvements.
• Monitor market trends and competitors.
• Work with the fraud team to train and curb fraud in the field to ensure healthy and steady growth levels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in field marketing, sales management, or related roles, with focus on managing teams and agencies.
• Analytical skills with the ability to interpret complex data and derive actionable insights.
• Experience in budget management and financial analysis, with a strong understanding of marketing metrics with an early stage startup.
• Demonstrated ability to work under high changing and pressure situations.
• Excellent communication and interpersonal skills, with a talent for building relationships and collaborating across teams.
• Skills to train and motivate the promotion team to be successful in executing their role

Benefits

• 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
• Life insurance.
• Phone finance, Headphone, home office equipment and wellness perks.
• 30 days of Christmas bonus
• 20 days paid Vacation
• 50% Vacation premium
• 13% Saving funds
• $2,000 MXN monthly grocery coupons
• $2,000 USD annual Co-working Travel perk
• $2,000 USD annual Professional Development perk
• Catered lunches