Freelance Marketing Designer, Web

Overview of the role:

Note there is also a full time opening available, that a freelancer could look to move into if interested.

PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a freelance Marketing Designer, Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch. Most of your work will be web and CMS-based, with select opportunities to support campaign creative, slides, ads, email UI, and other brand assets.

This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more.

What you'll be doing:

Design and ship great marketing web experiences

• Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.
• Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.
• Design new components when needed, extending our design system in a cohesive, reusable way.
• Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches.
• Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership.

Own CMS quality and publishing

• Learn and use our CMS and Webflow environment to build, update, and publish pages.
• Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.
• Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality.

Lead implementation with development agencies

• Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs.
• Manage design feedback through implementation and ensure launched work matches the intended experience.
• Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving.

Be involved in Growth’s broader creative work

• Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.
• Use AI design tools-including Claude Design-to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output.

What we are looking for:

Need to have’s:

• 2-4 years of experience in marketing, web, brand, or related digital design. Exceptional portfolios matter more than an exact number of years.
• A portfolio made up of highly polished marketing websites or landing pages, plus evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email.
• Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour.
• Experience in a CMS or no-code/low-code site builder. Webflow experience is welcome, not required.
• The ability to work within and thoughtfully extend an existing component system-not simply make one-off pages.
• A meticulous, reliable approach to quality and a willingness to own both high-visibility launches and routine CMS/site-maintenance work.
• Clear communication: you can write useful specs, give developers actionable feedback, and work effectively with non-design partners.
• Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering the craft bar.

Nice to have’s:

• Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.
• Basic HTML/CSS literacy.
• Experience briefing, reviewing, or QAing agency or freelance developer work.
• Experience in a high-trust, regulated, consumer-facing, or content-heavy business.
• Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.

Why join us:

• Generous PTO - 20 vacation days
• A comprehensive benefits plan with premiums paid in full by PolicyMe
• Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
• An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
• Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
• Access to stock options based on performance