B2B Marketing Associate Account Director

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

You'll own a portfolio of 4-6 B2B accounts. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.

As an Associate Account Director (AAD), you will act as the day-to-day strategic lead for B2B clients, ensuring marketing efforts are aligned to pipeline growth, lead quality, and revenue outcomes-not just campaign performance. You will work closely with client marketing and sales teams, helping bridge the gap between MQL generation and pipeline conversion. This role requires comfort discussing ICP definition, lead scoring, funnel conversion, and sales feedback loops. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts - own the performance narrative either way
• Translate Power Circuit roadmap outputs into weekly account priorities; flag when execution is drifting from the strategy
• Stay close to pipeline metrics - lead quality, MQL→SQL conversion, funnel contribution - and surface concerns to the AD before they reach the client as surprises
• Coordinate paid, SEO, content, and ABM teams around a unified account strategy
• Work directly with client marketing contacts to align on ICP, campaign priorities, and reporting cadence
• Support the AD on quarterly strategy, renewal prep, and service expansion conversations
• Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
• Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%

Role Requirements:

• 4-7 years in B2B marketing or client services, with experience managing client relationships day-to-day
• Understands pipeline metrics well enough to own the conversation - MQL, SQL, CPL, win rates, CAC
• Familiar with CRM and marketing automation platforms (HubSpot, Salesforce, etc.) and how they connect to reporting
• Comfortable presenting to and communicating with VP and director-level client stakeholders
• Cross-channel fluency across paid, SEO, content, and ABM - you don't need to be an expert in all of them, but you need to know when something's off
• Has worked in B2B marketing environments and understands the sales cycle dynamics that make it different
• Strong written and verbal communication; can translate data into a clear narrative

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks:

• Base salary + Commission opportunity
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid 
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.