Sr. Brand Manager

Purpose of the Role

• To lead and execute the company's Foodservice/Out-of-Home (OOH) strategy across the Near & Middle East region (NME), driving growth beyond retail by developing channel strategies, building key stakeholder relationships, and delivering effective marketing initiatives.
• The role is accountable for achieving business targets and ensuring efficient budget management, in line with the overall regional strategy.

Main Accountabilities

• Develop and execute the company's NME Foodservice/OOH vision, strategic roadmap, and brand strategies across the Near & Middle East region.
• Identify and capitalize on growth opportunities in the Foodservice channel, including chefs, restaurants, catering companies, hotels, and other professional users.
• Create and implement annual Foodservice marketing plans in collaboration with Sales, Trade Marketing, and local teams.
• Continuously monitor market trends, customer needs, and business performance to recommend corrective actions and maximize growth.
• Optimize Foodservice P&L, focusing on investment efficiency and profitability.
• Lead market research and apply insights to shape actionable marketing strategies and activation plans.
• Develop professional campaigns and activation programs, including chef engagement, partnerships, events, and digital initiatives, to recruit and retain foodservice professionals.
• Manage partnerships with key stakeholders and ensure strong alignment with internal teams for flawless execution.

Qualifications & Experience

• 8+ years of experience in Marketing, including relevant experience within a multinational FMCG company.
• Trade Marketing or Sales experience is a plus.
• Bachelor's degree in Marketing or a relevant field.
• Bilingual proficiency in Arabic and English is mandatory.
• French language proficiency is a plus.