Marketing Data Analyst- Senior Associate

Company Description

Publicis Sapient is a digital transformation partner supporting established organizations in achieving a future, digitally enabled state, both in how they operate and how they deliver value to their customers.We help unlock value through a start-up mindset combined with modern, proven methods. Our approach integrates strategy, consulting, and customer experience with agile engineering and creative problem-solving to deliver measurable business outcomes.Guided by our core values and our purpose, helping people thrive in the brave pursuit of what’s next-our global team of more than 20,000 professionals across 53 offices brings together expertise in technology, data science, consulting, and customer-centricity.By combining these capabilities, we enable our clients to accelerate their businesses through the design and delivery of products and services that their customers truly value.

Overview

We are looking for a skilled Marketing Data Analyst to join our team of bright thinkers and doers. You’ll use your problem-solving creativity to figure out our client’s most complex and challenging problems across different industries. You should be insightful, inquisitive, and naturally collaborative, with a strong desire to share ideas and opinions. Responsibilities:

• Analyze user journeys, sales and marketing campaigns performance, cross-channel
• Set-up web and mobile tracking, A/B tests, and reporting / dashboards
• Translate and document comprehensive functional and non-functional requirements and specifications to drive solution design and delivery
• Map current and future state processes, ensuring holistic understanding and optimization, identifying operational pain points and improvements
• Champion effective communication and stakeholder engagement
• Create test conditions, drive and participate in testing activities to validate requirements and ensure quality assurance and solution integrity
• Provide hands-on support during project go-live and transition phases
• Work closely with main Marketing, UX, PM and developer colleagues in order to ensure the collection of business requirements/needs, the backlog and roadmap creation and the analysis of the data collected.

Skills & Experience:

• Relevant experience in: Web / App Analytics, Customer Experience, Customer Behavior, A/B testing, Segmentation, Personalization, Martech
• Strong analytical skills and data-driven approach with solid commercial experience
• Stakeholder management skills and clear communication
• Experience with driving strategic programs is preferred.
• Hands-on experience with: Google /Adobe Analytics (or similar), GTM (or similar), Marketing Automation tools, CDP, CRM, PowerBI (and / or other data visualization tools)
• Understanding of key metrics and concepts that impact e-commerce and digital marketing e.g. performance marketing, customer journey management, personalization, funnel analysis, CLTV, online merchandising, SEO/ ASO/GEO, A/B and multivariate testing, customer segmentation, basket abandonment analysis and competitors benchmarking.

Additional Information

Besides an exciting job, here's what you can expect:

• A fast-paced tech environment
• Continuous growth & learning
• Open feedback culture
• Room for own initiative & ideas
• Transparency about results & strategy
• Recognition & reward for hard work
• Working with a flexible schedule
• Medical subscription
• Meal tickets
• Extra vacation days - starting with 25 vacation days
• Many others perks