Marketing Consultant (Performance Marketing) - Ichiba Advertising Department, Commerce & Marketing Company (C&M)

Job Description:

Business Overview

The Marketplace Business is responsible for operating Rakuten Ichiba, Rakuten's founding business.

Established in 1997, Rakuten Ichiba has continued to grow to this day, embodying Rakuten's mission to "empower people and society through innovation." It has created a system that allows those skilled in commerce to easily open shops, transcending the limitations of trading areas, and delivering the joy of shopping to users throughout Japan.

Currently, it has grown into one of the largest e-commerce sites in Japan, with over 50,000 stores (as of March 2026) and over 100 million user accounts, serving a large user base.

Rakuten Ichiba Service Page: https://www.rakuten.co.jp/

Department Overview

The Ichiba Advertising Department aims to achieve mutual growth with merchants operating stores on Rakuten Ichiba and manufacturer brands selling their products through the marketplace by providing effective advertising solutions.

Within the department, the Ad Solution Planning Section creates value by addressing clients’ business challenges through the planning, management, and optimization of performance-based advertising campaigns.

As specialists in performance marketing, we develop tailored media strategies to meet each client’s unique needs. We provide comprehensive, end-to-end support encompassing media planning, campaign operations, performance analysis, and continuous optimization.

Through the media plans and improvement initiatives we develop, we deliver advertising to audiences throughout Japan. By monitoring campaign performance in real time and making data-driven decisions, we ensure agile and flexible campaign management while maximizing advertising effectiveness.

The Ad Consulting Team delivers advertising campaigns across external platforms outside the Rakuten ecosystem, utilizing display advertising platforms such as Google and Yahoo!, as well as various social media channels.

Working closely with our sales representatives, the team proposes optimal media strategies tailored to each client and oversees the execution and optimization of their advertising campaigns.

We offer a well-structured training program and comprehensive support system, enabling candidates without prior advertising industry experience to systematically acquire the knowledge and skills required for the role.

We also assign responsibilities based on each team member’s career aspirations and individual strengths, with a strong emphasis on supporting professional growth and maximizing each individual’s potential.

Position:

Why We Hire

Previously, the Ad Solution Planning Section offered products with different service levels for national brands and merchants operating stores on Rakuten Ichiba. However, with the aim of delivering equitable value to all stakeholders, we reviewed and restructured our service framework in August 2026.

As the scope of our services has expanded, our clients now represent a broader range of knowledge and experience levels. This has created an even greater need for attentive communication, a strong service-oriented mindset, and the flexibility to respond to each client’s individual needs.

We believe our team’s unique value lies in supporting mutual business growth by providing Rakuten’s solutions and assets to clients, regardless of their business model or sales channel. We are seeking individuals who can work collaboratively as part of a unified team and share our commitment to continued growth.

・ The opportunity to contribute to the advertising business of Rakuten Ichiba, one of Japan’s largest e-commerce platforms

・ Access to Rakuten’s extensive data assets based on users’ actual behavioral data

・ The ability to conduct multidimensional user analysis using data linked to Rakuten member IDs

・ Opportunities to take on a wide range of responsibilities beyond advertising campaign management, including product planning and productivity improvement initiatives

・ An environment that supports cross-functional career development in areas such as product promotion and strategic planning

Position Details

As a partner in solving clients’ business challenges, you will be responsible for proposing and managing advertising campaigns primarily delivered on external platforms outside of Rakuten.

Specifically, your responsibilities will include the following:

・ Developing media plans

・ Directing campaign setup and optimization

・ Overseeing campaign optimization and performance adjustments

・ Reporting on campaign performance

・ Analyzing advertising results and formulating improvement initiatives

・ Attending client meetings and presentations

・ Improving operational efficiency

Operational tasks related to advertising campaigns are primarily outsourced to external partners. Therefore, this role focuses mainly on direction and consulting rather than hands-on execution.

You will collaborate closely with sales representatives and outsourcing partners to manage and advance projects for each client. For projects involving global companies, communication in English may be required.

Each team member is responsible for approximately 10 to 15 accounts.

Work Environment

・ Approximately 100 employees across the entire division

・ Approximately 20 employees in the Ad Solution Planning Section

・ Leadership structure: 1 Senior Manager, 3 Managers, and 2 Assistant Managers

・ Primary age group: Late 20s to early 30s, fostering a dynamic work environment with open and flat communication

・ Employee composition: Approximately 30% new graduates and 70% mid-career hires

・ Advertising campaign management at advertising agencies or media representative firms

・ Sales at a multinational manufacturer

・ Generalist positions at major department stores

・ Sales at an application development company

・ Appointed as a team leader within three years of joining and currently developing as a future manager candidate

・ Leading a productivity improvement project within three years of joining

・ Becoming a key liaison with the Product Development Department within three years of joining

Mandatory Qualifications:

・ Communication Skills: Ability to communicate effectively with internal stakeholders and clients

・ Logical Thinking: Ability to analyze quantitative data and formulate hypotheses based on the findings

・ Basic PC Skills: Proficiency in Microsoft Word, Excel, and PowerPoint

Desired Qualifications:

・ Experience managing performance-based advertising campaigns

・ Professional experience in the advertising industry

・ Professional experience in the web or IT industry

・ Driving Force / Leadership: Ability to engage stakeholders, build consensus, and move initiatives forward

・ Experience driving business initiatives through the use of AI tools such as Claude Code

Other Information:

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.

Proof of qualifications will be required by the time of the job offer.

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

・ Benefits: https://corp.rakuten.co.jp/careers/benefit/

・ Recruitment Information: https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed

・ Rakuten Culture: https://corp.rakuten.co.jp/careers/culture/

#business #DigitalMarketing #director #projectmanager #commerce #RakutenIchiba

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