Content Strategist

Who are we:

Raptee.HV is a full- stack electric motorcycle startup with a very strong technical moat, founded in 2019 by four engineers from Chennai (Ex Tesla, Wipro), working on bringing a no-compromise upgrade motorcycle to an otherwise scooter- only EV market. Raptee is incubated at CIIC & ARAI.

Role Overview:

We are looking for a creative, detail-oriented Content Strategist .to join our team. The ideal candidate will have a passion for crafting compelling content, strong research skills, and the ability to adapt their writing style for different audiences and platforms.

What You’ll Do:

• Researching and staying up to date with the latest developments, trends, and innovations in the automotive industry
• Generating engaging and informative content for various platforms, including articles, blog posts, product descriptions, social media posts, email newsletters, and more
• Collaborating with subject matter experts, designers, and marketing teams to brainstorm ideas and develop content strategies that align with our brand objectives
• Writing clear, concise, and accurate copy that showcases our products, services, and expertise in the automotive field
• Optimizing content for search engines (SEO) and ensuring that it adheres to our brand guidelines and style standards
• Proofreading and editing content to ensure clarity, coherence, and grammatical accuracy
• Monitoring and analyzing the performance of content campaigns and making data-driven recommendations for improvement Contributing to the development of content calendars, editorial plans, and other content-related initiatives

Who Can Apply?

• Bachelor's or master's degree in marketing, Communications, or a related field.
• Minimum of 1-2 years of experience in social media marketing with Agency Background. Strong content creative and design skills, with experience using smart tools to curate engaging content for social media platforms.
• Excellent communication and interpersonal skills, with the ability to write effective copy and engage with our audience on social media platforms.
• Familiarity with social media analytics and reporting tools.
• Knowledge of the latest social media trends and best practices.

Why Join Us?

• Opportunity to work in a fast-paced and dynamic environment.
• Opportunities for professional advancement as the company undergoes expansion.
• A culture that fosters collaboration and creativity within the team.
• Collaborate closely with seasoned experts in the field.
• Gaining an entry point into the field of automobile development.