Creative Strategist

Who are we:

Raptee.HV is a full- stack electric motorcycle startup with a very strong technical moat, founded in 2019 by four engineers from Chennai (Ex Tesla, Wipro), working on bringing a no-compromise upgrade motorcycle to an otherwise scooter- only EV market. Raptee is incubated at CIIC & ARAI.

Role Overview:

Raptee is redefining what electric motorcycles mean to riders. As our Creative Lead, you’ll be the visionary behind our brand storytelling - ensuring every piece of content reflects Raptee’s bold, aspirational identity. You’ll guide the creative team to produce campaigns that inspire, engage, and break myths about EVs.

What you’ll actually do

• Lead the creative direction across all content formats (video, social media, campaigns, events).
• Develop and execute brand storytelling strategies that position Raptee as a premium, aspirational motorcycle brand.
• Collaborate with leadership to translate business goals into creative campaigns that resonate emotionally with audiences.
• Mentor and manage designers, editors, and content creators to deliver consistent, high-impact work.
• Ensure brand consistency across platforms while experimenting with innovative formats and narratives.
• Analyze engagement metrics and audience insights to refine creative strategies.

Who we’re looking for

• 3+ years of experience in creative leadership, preferably in automotive, lifestyle, or premium consumer brands.
• Strong portfolio showcasing aspirational campaigns and innovative storytelling.
• Expertise in visual aesthetics, brand positioning, and audience engagement.
• Excellent communication and leadership skills to inspire cross-functional teams.
• Passion for motorcycles, design, and sustainability is highly desirable.

What’s In It for You:

• Opportunity to work in a fast-paced and dynamic environment.
• Opportunities for professional advancement as the company undergoes expansion.
• A culture that fosters collaboration and creativity within the team.
• Collaborate closely with seasoned experts in the field.