Product Marketing Intern (Content Creation)
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Join our Content Creation division as a Product Marketing Intern, where you'll play a hands-on role in the development and execution of global marketing campaigns for one of our fastest-growing categories. With a number of products launching in 2027, this internship puts you right in the middle of launch season, working alongside design, marketing, and other teams to bring campaigns to life.This isn't a shadowing role. Beyond your day-to-day responsibilities, you'll own a capstone project: taking one product GTM from zero to launch - covering marketing copy, press materials, GTM deck, and more, following up with sustain activities post-launch. The team uses AI tools to move faster; you'll be the person who ensures that speed translates into work that's accurate, on-brand, and actually shipped.
If you're studying marketing, communications, media, or something adjacent, and you want real experience running campaigns and launching products at a brand people actually know, this is it.
The intern will work across multiple product launches in 2027, while owning a dedicated capstone GTM project and maintaining ongoing influencer programming to ensure product sustenance. The role sits within the Content Creation team and reports directly into the Product Marketing function.
Capstone Project - Full GTM Ownership
The intern will be assigned one product to own as a full end-to-end GTM project. This project covers:
Pre-launch: Drafting product messaging, marketing copy, and positioning for the assigned product.
Press & internal materials: Developing a press deck and GTM strategy deck in collaboration with the team.
Launch execution: Briefing and coordinating launch video content, managing launch week influencer and campaign activities.
Post-launch sustaining: Tracking performance, adjusting the creator roster, and reporting on GMV contribution and content output.
Final presentation: Presenting the full GTM journey - what was planned, what launched, and what the numbers showed - to a panel that may include C-suite leaders.
Influencer Outreach & Seeding
Build and manage a creator outreach pipeline using templates as a starting point, personalizing and sending communications directly.
Coordinate product seeding logistics end-to-end: gifting lists, shipment tracking, delivery confirmations, and follow-up.
Onboard new creators with clear briefs and expectations for each launch.
Maintain warm relationships with existing creators to support recurring monthly content cadence.
Content Review & Brand Safety
Review all influencer-produced content against brand guidelines, product messaging, and any applicable partner or licensing requirements before amplification.
Provide clear, constructive feedback to creators on revisions, with enough context that changes are made quickly and without friction.
Maintain a version log of reviewed and approved content across all active campaigns.
Campaign Tracking & Coordination
Own the action item log for all influencer deliverables across launches; proactive follow-up is part of the job.
Flag blockers and timeline risks early so they can be resolved before they become launch-day problems.
Work with the broader team on go-live checks to catch errors, outdated copy, or missing assets before campaigns go public.
Pre-Requisites :
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.
Are you game?