SEO Specialist
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
The Global Digital Hub has been established within the Roche Services & Solutions Center. Our main purpose is to strengthen Roche's digital capabilities globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting, and Creative Design.
The Opportunity:
As a member of the Global Digital Hub Team, you will work to ensure fulfillment of the Global Digital Hub's long-term outcomes and strategy, as well as excellent delivery of our various digital operations priorities. You are responsible for supporting and executing different initiatives. You work with relevant stakeholders and consult on how to develop their digital performance further and ensure they leverage the available digital tools in order to meet their overall goals.
Support SEO execution: technical, on-page SEO, and off-page optimization, as well as have an understanding of digital & content marketing
Research SEO keywords to use throughout the company's website and marketing materials (Keyword Research) using several tools, providing keyword variations, and grouping them in clusters
Select, prioritize, and grade the keywords based on their value to the business and the specific project
Prepare briefs for content creators, following the provided internal guidelines and focusing on the keywords provided in the Keyword Research (using tools such as SurferSEO and SEMrush)
Perform and prepare SEO and organic traffic reports for websites
Execute tests, collect & analyze data and results, identify trends and insights to achieve maximum ROI
Who you are:
You hold a BSc/MSc degree in a related field and 2+ years of SEO experience in a similar position.
You have good knowledge of Adobe Analytics and Google Search Console; SEO tools (Ahrefs, SEMrush, SurferSEO, Screaming Frog, etc.); Excel, Google Sheets, Smartsheet; CSS, HTML.
Strong communication skills in English (written and spoken) are essential, additional languages a plus, based on region/customer requirements.
You are detail-oriented, well-organized, and efficient with time management.
Explore what the Global Digital Hub is about.
Relocation benefits are not available for this job posting
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.