Performance Marketing Specialist

The Opportunity

Job classification: A5068 - Information Officer II

Salary range: $64,994.80 - $84,579.95. Placement within the range is typically based upon a review of skills, experience, and internal equity.

Hours per week: 36.25

Paid leave: 3 weeks vacation per year

Deadline to apply: 4:00PM, November 5th, 2026

Reporting to the Manager, Strategic Marketing, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.

You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.

You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.

How you'll contribute

Recruitment Marketing

• Coordinate and appropriately resource internal and external creative partners in the campaign process.
• Determine the channel, audience targeting or segmentation, density, and the creative concept/message and call to action for each campaign.
• Monitor campaign metrics and respond as appropriate, including making adjustments mid-campaign.
• Managing the content and creative components including working with other team members and/or vendors in production.

Stakeholder Services

• Initiate collaboration with multiple stakeholder groups to source and verify content, build copy and creative.
• Ensure project planning includes stakeholder input and considerations.
• Foster a client-centered approach in all aspects of the work we do, with a focus on transparency and inclusion.

What you bring

• Diploma in marketing, business or similar education.
• Bachelor's degree in marketing, business or similar education an asset.
• 5-7 years minimum directly related work experience in digital marketing, including managing paid advertising campaigns, project coordination and managing approval processes.

Skills

• Experience managing paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Google, and programmatic display.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and reporting dashboards.
• Agile and innovative approach to testing, optimization, and adapting strategies to evolving industry trends.
• Solid knowledge of SEO/SEM best practices, keyword research, and optimization techniques.
• Strong project management and client service skills, with the ability to manage multiple projects and deadlines.
• Highly organized and detail-oriented, ensuring quality and consistency across campaigns.
• Familiarity with CRM platforms, marketing automation, and email marketing (asset).
• Proficiency in Adobe Creative Suite (asset).
• Excellent written and verbal communication skills, including copywriting, editing, proofreading, and presentation delivery.
• Working knowledge of Microsoft Office Suite.