SVP, Influencer Strategy & Marketing
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Marketing & CommunicationsJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Salesforce is seeking a strategic, relationship-driven executive to build and lead our influencer strategy - identifying and activating the voices that shape how the world sees enterprise software and AI. Our CEO is the most visible and credible leader in this space; the SVP of Influencer Strategy & Marketing will be a builder, creating an ecosystem of trusted voices and a new capability that amplifies the CEO's and Salesforce's narrative, challenges traditional approaches, and drives trust, relevance, and advocacy at global scale.
The SVP will report to the Chief Marketing Officer (CMO) and partner closely with leaders across our Product, Marketing, Communications, and Sales teams.
Responsibilities:
Identify and Prioritize Influence
Build and maintain a list of the top 25 most influential voices in technology relevant to Salesforce's story - spanning media, analysts, podcasters, creators, customers, partners, employees, and executives.
Develop a differentiated approach spanning business and technology thought leaders, creators, practitioners, developers, entrepreneurs, industry voices, and other influential communities.
Identify emerging shifts in how audiences discover information, form opinions, and make technology and business decisions, translating those shifts into opportunities for Salesforce.
Build and Manage Ongoing Relationships
Develop personalized engagement programs (briefings, access, exclusives, events) that turn one-off interactions into durable, mutually valuable relationships with each priority voice.
Develop always-on influencer programs - advisory councils, ambassador programs, content collaborations, embargoed briefings - that keep top voices engaged consistently, not just around launches.
Build sustained relationships and advocacy beyond transactional, campaign-based influencer engagements.
Establish Salesforce as a trusted and compelling partner for leading and emerging voices across technology, business, AI, entrepreneurship, and culture.
Partner Cross-Functionally on Narrative
Work closely with Product, Marketing, Communications teams to shape narratives, proof points, and customer stories that can be seeded through influencer channels.
Partner with Product Marketing and Communications to translate complex Salesforce innovations - including AI, CRM, data, and emerging technologies - into opportunities for authentic, audience-first storytelling.
Integrate influential voices into major Salesforce product launches, campaigns, thought leadership initiatives, and cultural moments, including tentpole experiences like Dreamforce.
Protect and Amplify Executive Visibility
Serve as a key partner to the CEO's communications team, ensuring influencer engagement reinforces and defends the CEO's and the company's position in the enterprise software and AI space.
Develop programs that connect influencers with Salesforce executives, product leaders, customers, Trailblazers, and subject-matter experts.
Represent Salesforce externally with creators, platforms, agencies, industry leaders, and strategic partners.
Measure Impact
Define metrics and reporting for influencer reach, sentiment, and business impact; report progress to senior leadership.
Establish a measurement framework connecting influencer investment to brand, audience, and business outcomes - including reach, engagement, share of voice, brand consideration, and demand.
Use audience intelligence, social data, cultural insights, and performance analytics to continuously refine strategy and investment.
Manage Risk
Monitor the influencer landscape for emerging voices, shifting sentiment, and reputational risk, and develop response strategies.
Establish clear standards for influencer selection, brand alignment, compensation, disclosure, content rights, brand safety, and risk management.
Build and Lead a Team
Hire and manage a small team and agency partners to scale relationship management and content programs.
Build the organizational capabilities, talent, technology, agency ecosystem, and operating model required to deliver on the influencer strategy globally.
Lead, develop, and inspire a high-performing team with expertise spanning influencer strategy, creator partnerships, content, audience intelligence, operations, and measurement.
Qualifications:
15+ years in communications, marketing, influencer strategy, or media relations, with senior leadership experience focusing on technology.
Ability to create a new capability, challenging traditional approaches, and defining how Salesforce can use influential voices to build trust, relevance, and advocacy at global scale.
Demonstrated experience identifying, recruiting, and managing relationships with high-profile media, analysts, creators, or industry voices.
Deep understanding of the enterprise software, cloud, and artificial intelligence markets, and the global creator and influencer ecosystem.
Experience advising and influencing C-suite executives on public narrative and visibility strategy.
Strong cross-functional collaborator with the ability to align teams around a shared narrative in a highly matrixed global organization.
Track record of building measurable, scalable influencer/creator programs (not just one-off activations) that connect investments to business outcomes.
Excellent judgment on reputational risk and brand protection.
Experience leading a high-performing team of direct reports and agency partners.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what’s possible - for yourself, for AI, and the world.
Accommodations
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Posting Statement
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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $373,000 - $465,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $373,000 - $465,000 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.