Brand Marketing Manager - Must bilingual in Korean
Marketing - Brand Marketing Manager
Location: Irvine, CA
Employment Type: Full-Time/Onsite
Annual Salary Range: $90,000 - $110,000 plus performance based bonus compensation
Position Overview
We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels.
This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.
1. Brand Strategy & Growth Planning
Develop annual brand marketing strategy and growth roadmap
Lead go-to-market planning for new product launches
Define positioning, messaging, and competitive differentiation
Manage brand P&L input related to marketing investment
2. Campaign & Content Execution
Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
Manage creative agencies and external partners
Oversee paid media performance and ROI optimization
Track KPIs including sell-through lift, traffic, and brand awareness metrics
3. Retail & Channel Marketing
Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
Develop in-store activation, promotional calendars, and secondary placements
Support line reviews and retailer presentations with marketing strategy
Align digital campaigns to support retail sell-through
4. Cross-Functional Leadership
Collaborate with Sales, Operations, and Finance to align demand planning
Coordinate with global brand teams on product updates and messaging
Work with e-commerce team on DTC and marketplace alignment
Ensure brand consistency across all channels
5. Analytics & Performance Optimization
Analyze sales and marketing data to identify growth opportunities
Monitor promotional ROI and trade marketing efficiency
Provide executive-level reporting and performance insights
MUST Fluent in Korean/English
Bachelor’s degree in Marketing, Business, or related field
5+ years of brand marketing experience in Beauty, Skincare, or CPG
Experience working with national retailers strongly preferred
Strong understanding of retail marketing and trade promotion
Proven experience managing product launches
Analytical mindset with strong Excel / data interpretation skills
Strong leadership and communication skills
Preferred Experience
Experience in K-Beauty or international brand expansion
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
Experience managing multi-brand portfolio
Understanding of sell-in vs. sell-through dynamics
All your information will be kept confidential according to EEO guidelines.