Marketing Lead

About the Company

Join the Rocketship

We’re building ShopOS - AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs - and backed by Binny Bansal - this isn’t just another start-up.

It’s your front-row seat to the next big shift in ecommerce.

Watch: What is ShopOS (from the founders’ lens - Click here)

About the Role

We are looking for a strategic, revenue-first Head of Marketing to own the entire marketing engine end-to-end - spanning Performance Marketing, Product Marketing, Social Media, Lifecycle, Brand, and Enterprise Pipeline Support. This is a hands-on leadership role focused on building the ShopOS brand, scaling social presence, driving Shopify app growth, and generating significant pipeline and revenue. You will lead a hybrid PLG + SLG motion with high-ownership, where success is defined by business impact and not campaign execution. This role will focus heavily on driving growth within the US Shopify ecosystem, scaling our Shopify App Store presence, and supporting enterprise pipeline generation for Shopify Plus brands.

What You’ll Own

Marketing Strategy & Revenue Ownership

• Define and drive the overall marketing strategy aligned with revenue, pipeline, and ARR goals
• Align Performance, Product, Social, and Lifecycle under one unified growth vision
• Build systems that convert awareness → acquisition → activation → paid → expansion
• Work directly with founders to align marketing with company growth priorities and revenue targets
• Identify funnel bottlenecks, conversion gaps, and growth opportunities, and implement improvements
• Identify latest marketing trends and adapt strategy to evolving US ecommerce behavior

PLG Growth & Shopify App Store Expansion

• Own and scale ShopOS’ Shopify App Store growth, including app listing optimization, rankings, reviews, and conversion rate improvements
• Drive self-serve acquisition and paid conversions via Shopify App Store and web channels
• Improve the signup → activation → paid conversion funnel
• Build and optimize lifecycle marketing programs across onboarding, activation, retention, and expansion
• Own onboarding flows, lifecycle email journeys, and in-product messaging to improve activation and monetization

Acquisition & Conversion Optimization

• Own and scale paid acquisition channels including Google, Meta, and Shopify ecosystem audiences
• Drive inbound acquisition through SEO, content, website optimization, and ecosystem channels
• Improve website conversion rates, landing pages, and user journeys
• Run continuous experimentation and A/B testing across landing pages, lifecycle flows, and product messaging
• Ensure efficient CAC, conversion efficiency, and scalable acquisition economics

Enterprise Pipeline & Sales Enablement (SLG Motion)

• Support enterprise pipeline generation through account-based marketing (ABM) and targeted campaigns
• Develop enterprise-grade marketing assets including case studies, decks, and positioning
• Enable founders and sales teams with high-impact marketing collateral to improve enterprise deal conversion
• Ensure marketing contributes directly to qualified pipeline, revenue, and enterprise growth

Ecosystem Growth & Partnerships

• Build and scale partnerships with Shopify agencies, consultants, creators, and ecosystem partners
• Drive acquisition through ecosystem partnerships, integrations, and co-marketing initiatives
• Strengthen ShopOS’ brand presence and credibility within the Shopify ecosystem
• Support founder-led marketing, thought leadership, and ecosystem visibility

Social Media Growth & Brand Authority

• Own the strategy for growing Twitter (X), Instagram, LinkedIn, and YouTube
• Understand how each platform grows, what content works, and what platform to bet on at different stages
• Build a strong founder-led and product-led social presence
• Create content strategies around AI, ecommerce growth, product storytelling, and customer success
• Identify the right audience segments and define who to show what content to
• Drive organic reach, engagement, and brand authority within the Shopify and ecommerce ecosystem
• Turn social into a consistent top-of-funnel acquisition engine

Budget & Resource Ownership

• Own marketing budget allocation and investment strategy
• Allocate resources across channels based on ROI, efficiency, and long-term growth impact
• Balance scaling proven channels and experimenting with new growth opportunities

What We’re Looking For

• 7-10 years of experience in product marketing, growth marketing, or GTM strategy in SaaS, AI, or ecommerce platforms
• Proven experience owning and scaling PLG growth and enterprise pipeline generation
• Strong understanding of how to grow Twitter (X), Instagram, LinkedIn, and YouTube
• Strong track record of owning and scaling the full marketing funnel from acquisition to revenue
• Experience driving self-serve growth, activation, and paid conversions
• Strong understanding of conversion optimization, lifecycle marketing, and funnel efficiency
• Experience working closely with founders, product, growth, and sales teams
• Strong analytical and data-driven mindset, with experience managing CAC, conversion, and revenue metrics
• Experience managing and scaling paid acquisition channels
• Experience owning marketing budgets and ROI-driven investment decisions
• Strong ownership mindset and ability to operate in fast-paced startup environments
• Excellent communication and leadership skills

KPIs You’ll Be Measured On

PLG Growth Metrics

• Monthly signups, PQLs, and paid conversions
• Shopify App installs, activation rate, and free-to-paid conversion rate
• Website conversion rate and activation improvements
• CAC efficiency and payback period

Revenue & Pipeline Metrics

• Net new ARR generated from marketing
• Marketing-sourced revenue contribution
• Enterprise pipeline generated
• Qualified enterprise leads and MQLs
• Partner-driven acquisition and revenue

Brand & Social Growth

• Social growth and engagement across platforms
• Website conversion improvements
• Increase in high-quality Shopify inbound traffic

Funnel Efficiency Metrics

• Activation rate improvements
• Conversion improvements across lifecycle stages

You’ll Thrive If You Are…

• A revenue-first marketer, not just campaign-focused
• Comfortable operating at both strategic and execution levels
• Highly analytical and outcome-driven
• Able to prioritize high-impact initiatives
• Skilled at aligning cross-functional teams
• Motivated by ownership, speed, and measurable impact
• Excited about building at the intersection of AI, ecommerce, and PLG

Bonus Points

• Experience marketing AI, Gen AI, or SaaS products
• Experience working within the Shopify ecosystem
• Experience driving growth in the US or global SaaS markets
• Familiarity with PLG tools, lifecycle tools, and analytics platforms
• Experience at high-growth startups (Seed to Series B)
• Passion for AI, ecommerce, and emerging technologies

Our Values

• Extreme ownership and bias for action
• Honest, high-velocity communication
• Respect for craft and obsession with users
• Fast, scrappy iteration over perfection
• Low ego, high empathy, radical candor

What We Offer

• Competitive salary
• Health & wellness benefits
• Direct mentorship from founders and top operators in product, marketing, and eCommerce
• Work on storytelling for cutting-edge AI + commerce products
• Ownership of narratives and GTM strategies from Day 1

Location

We're hiring in Bangalore (no remote for this role).

Why Join Us?

• Work on cutting-edge AI products redefining commerce.
• Build with founders who’ve done this before.
• Be part of a high-growth, high-impact journey.