Area Sales Manager

Area Sales Manager - Equipment Finance

Role Purpose: Drive business growth by acquiring customers requiring finance for machinery/equipment purchases, building relationships with equipment dealers and manufacturers, and ensuring a healthy loan portfolio.

Key Responsibilities

• Generate machine loan business through direct sales and channel partners.
• Develop relationships with machinery dealers, OEMs, manufacturers, and industrial associations.
• Identify and acquire new customers in manufacturing, engineering, plastics, packaging and allied sectors.
• Conduct preliminary credit assessment and collect loan documentation.
• Coordinate with credit, operations for loan processing and disbursement.
• Monitor portfolio quality and control delinquency levels.
• Achieve monthly, quarterly, and annual disbursement targets.
• Analyze market trends and competitor activities within the assigned territory.
• Maintain customer relationships for repeat business.

• Sales and relationship management.
• Knowledge of machinery finance, term loans.
• Understanding of financial statements and credit appraisal.
• Dealer/OEM network management.
• Negotiation and customer acquisition skills.

Typical Requirements

• Graduate/MBA preferred.
• 10-15 years of experience in equipment finance, SME lending, commercial vehicle finance, or industrial sales financing.

Key Performance Indicators (KPIs)

• Loan disbursement volume.
• Number of new customer acquisitions.
• Dealer/OEM activations.
• Portfolio quality (PAR/NPA levels).
• Revenue and profitability of the assigned territory.

One-line summary:

An Area Sales Manager - Machine Loan is responsible for growing machinery financing business in a territory by sourcing customers, managing dealer/OEM relationships, achieving disbursement targets, and maintaining portfolio quality.