Marketing Communication & Digital Specialist

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.

More about the role

Job Summary

We’re looking for a Marketing Communication & Digital Specialist to join our Eastern Europe Central team in Warsaw, Poland. In this role You will support business by turning strategies into integrated Marketing and Communication plans with KPIs. Drive lead generation through targeted campaigns, localized content, and owned channels while ensuring consistent messaging and multi-channel coordination.

You will help strengthen Signify’s position and its brands as leaders in the lighting industry by delivering impactful brand, digital, and marketing communications activities aligned with the company’s business objectives. You will play an important role in developing and activating integrated communication campaigns, ensuring brand consistency across markets and channels, and creating compelling content that engages customers and stakeholders. Working closely with regional and global teams, you will support brand visibility and digital engagement initiatives across Poland and the Baltic countries.

We’re looking for a proactive, digitally savvy marketing professional with a passion for storytelling, sustainability, and creating meaningful customer experiences.

Key Areas of Responsibility

• Plan, execute, and evaluate brand communication and marketing activities for B2B audiences in Poland and the Baltic countries.
• Localize and activate global marketing campaigns while developing locally relevant communication initiatives aligned with business priorities.
• Create, adapt, and coordinate marketing content across digital and offline channels, including:
  • websites and landing pages,
  • newsletters,
  • social media content,
  • brochures and catalogues,
  • sales collateral,
  • blog articles,
  • visual communication assets,
  • event and campaign materials.
• Drive digital communications activities to increase brand visibility, engagement, and demand generation.
• Ensure consistent application of Signify’s brand identity and communication guidelines across all touchpoints.
• Manage relationships with external agencies and suppliers, providing clear briefs, quality control, and brand governance.
• Contribute to internal communication initiatives that strengthen employee engagement and alignment with company strategy.
• Monitor communication performance and campaign effectiveness, generating insights and recommendations for continuous improvement.
• Collaborate with regional and global stakeholders to ensure best-practice implementation and successful campaign delivery.

Critical Experiences

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Business, Economics, or a related field.
• 2-4 years of experience in brand communications, digital marketing, content marketing, or marketing communications, preferably within a technology, innovation, or B2B environment.
• Excellent written and verbal communication skills in both Polish and English.
• Strong content creation and storytelling capabilities, with the ability to translate customer and business needs into engaging communications.
• Experience managing digital communication channels, including social media, email marketing, websites, and content platforms.
• Understanding of branding principles and campaign activation across multiple channels.
• Strong project management and stakeholder management skills.
• Experience working with digital marketing, content management, social media, analytics, and project management platforms (e.g., MS Teams, Sprinklr, Adverity, Jira, CRM systems, CMS tools, or similar).
• Curious and proactive in adopting emerging technologies, including AI tools, to optimize content development, campaign activation, and marketing workflows.
• Ability to work independently, prioritize effectively, and take ownership of projects from concept to execution.
• Proactive, collaborative, and solution-oriented mindset with strong interpersonal skills.

What You will get in return ...

• Competitive salary & benefits
• Performance bonus
• Working for a global market leader in a highly innovative environment
• Be-Well social platform access
• Spotlight Recognition Program
• 1/2 day holidays to celebrate your Birthday
• Kind colleagues & 21st century work atmosphere
• Career advancement opportunities
• Wide learning & development opportunities
• Team building and integration activities

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light up the future.