PPC Specialist

Silver Bell Group is expanding its Marketing team and is looking for a proactive and analytical PPC Specialist to support both our internal marketing efforts and client campaigns. If you enjoy managing paid media across channels, working closely with cross-functional teams, and driving measurable results - we’d love to connect with you.

Key responsibilities:

• Create, monitor, and report on all PPC (Pay-Per-Click) advertising activities across relevant platforms.
• Optimize paid campaigns on social media channels to maximize performance and ROI.
• Continuously improve campaign performance by adjusting keyword bids, targeting by device and audience, conducting keyword research, and A/B testing of landing pages and ad copy.
• Audit, rebuild, and enhance existing campaigns to align with business goals and market conditions.
• Plan and launch new ad campaigns from concept to execution.
• Conduct regular data analysis and provide detailed performance reports for all paid media campaigns.
• Test and implement new beta features offered by Google Ads and Microsoft Ads to stay ahead of platform innovations.
• Perform in-depth competitor analysis to understand market dynamics better and identify opportunities.
• Collaborate closely with the broader marketing team to ensure alignment with overall strategy and messaging.
• Stay up to date with the latest trends, tools, and updates in the Google Ads ecosystem and paid media industry.
• Report directly to the Marketing Manager.

Key responsibilities:

• Minimum 5 years of experience in managing PPC campaigns (Google Ads, Microsoft Ads, Paid Social) or in a similar role.
• Advanced proficiency in English - both written and spoken, with the ability to communicate clearly with internal teams and clients.
• Strong understanding of campaign analytics, A/B testing, keyword strategy, bidding models, audience targeting, and relevant ad platforms.
• Ability to work independently, prioritize effectively, and meet deadlines in a fast-paced environment.

What we offer:

• Full-time on-site role in a modern office in the heart of Belgrade
• Opportunity to work on high-budget campaigns and performance-driven projects
• End-to-end involvement in campaign planning, execution, and optimization
• Support from a dedicated in-house team (design, copy, development, strategy)
• Clearly defined goals, KPIs, and regular feedback
• Professional development opportunities and participation in strategic discussions