Performance Marketing Executive

•  Assist in developing and executing comprehensive performance marketing strategies to achieve business goals and KPIs.
• Plan, manage, and optimise paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and other relevant networks.
• Monitor and manage campaign budgets to ensure efficient spending and maximum return on investment (ROI).
• Analyse campaign data and performance metrics, identifying insights and opportunities for continuous optimisation.
• Collaborate with the creative and content teams to develop engaging ad creatives, captions, and landing pages that align with campaign objectives.
• Conduct A/B testing and performance experiments to improve click-through rates, conversion rates, and audience engagement.
• Prepare detailed campaign and monthly performance reports, highlighting key metrics, insights, successes, challenges, and recommendations.
• Stay updated on platform trends, algorithm changes, and best practices — particularly across TikTok, Meta, and Google ecosystems.
• Support in content scheduling and publishing across social media platforms when required, ensuring consistency with campaign calendars.
• Handle ad hoc tasks and cross-functional projects as required by management, demonstrating flexibility and initiative to meet evolving business needs.

Requirements

• Possess at least a Bachelor’s Degree or equivalent in a related field.
• Minimum one year of hands-on experience managing paid campaigns on Google Ads, Meta Ads, TikTok Ads, or similar platforms.
• Good understanding of paid media fundamentals, digital funnels, and performance measurement.
• Proven experience running live ad campaigns with measurable results.
• Good analytical and Excel skills, with the ability to interpret data and provide clear, actionable insights.
• Highly organised, detail-oriented, and capable of managing multiple campaigns simultaneously.
• Strong communication, teamwork, and time management skills.
• Fresh graduates with a keen interest in digital marketing and a willingness to learn are encouraged to apply.

Skills

Google Analytics, Meta Business Suite Insights, TikTok Marketing, Content Marketing, A/B Testing