Demand Creation Specialist
Confirmed on the employer's own hiring board on Nov 11, 2026. First seen by Alion on Nov 11, 2026.
Job Title: Demand Creation Specialist
About the Company
SMD Technologies is a leading distributor of consumer electronics and technology products in South Africa. We are committed to delivering exceptional service, innovative solutions, and strong partnerships with our customers. Our people are at the heart of our success, and we are looking for a motivated Demand Creation Specialist to join our team.
Job Purpose
The primary objective of the Demand Creation Specialist is to create demand for Sony Speakers in the local market by building strong relationships and engagement within the DJ, music, influencer, entertainment and lifestyle communities.
The role will focus on understanding the local market, identifying opportunities to make Sony Speakers relevant to consumers, and translating these opportunities into effective sales-driving activities through distributors, retailers and channel partners.
Key Responsibilities:
Market Demand Creation
- Build and maintain relationships with DJs, musicians, music producers, recording studios, influencers and content creators.
- Develop partnerships with music communities, entertainment venues and event organisers.
- Identify opportunities to showcase Sony Speakers through DJ events, music festivals, parties, outdoor activities and lifestyle events.
- Create product experiences that generate brand awareness, excitement and consumer interest.
- Build a strong local network to establish Sony Speakers as a desirable brand.
Campaigns and Execution
- Develop and execute local marketing campaigns, activations and product launches.
- Coordinate with influencers, creative agencies and event organisers.
- Adapt global and regional marketing campaigns to suit local market needs.
- Monitor campaign performance and continuously improve marketing activities.
Business and Sales Results
- Track the impact of marketing activities on product enquiries and sales.
- Identify new business opportunities beyond traditional retail.
- Monitor competitor activities and market trends.
- Manage marketing budgets and ensure effective utilisation.
- Work closely with distributors, retailers and channel partners to translate consumer demand into sales opportunities.
- Take ownership of developing the Sony Speakers market and identifying opportunities for growth.
- Attend events, activations and community engagements, including regular weekend activities.
- Travel to Cape Town and Durban as required for events, activations and community engagement.
Requirements:
- Minimum 3 years' experience in demand creation, brand activation, experiential marketing, influencer marketing or trade marketing.
- Strong existing connections within the local DJ, music, entertainment and influencer communities.
- Experience working with consumer brands; experience within consumer electronics, audio, lifestyle or FMCG will be advantageous.
- Good understanding of retail channels, distributors and dealer networks.
- Strong understanding of the local market and ability to identify opportunities for brand growth.
- Genuine interest in and understanding of Amapiano music, with established connections within the Amapiano scene and community.
- Ability to turn marketing ideas into practical, commercially focused activities.
- Understanding of how marketing activities translate into consumer interest, retailer engagement and sales.
Key Attributes:
- Passionate about music, entertainment and lifestyle.
- Well-connected and relationship-driven.
- Commercially minded and results-driven.
- Creative and innovative thinker.
- Strong communication and negotiation skills.
- Confident and proactive.
- Strong organisational skills.
- Able to build and maintain relationships across different communities and business partners.
- Self-motivated and able to work independently.
- Takes ownership and demonstrates initiative.
- Adaptable and flexible.
- Comfortable working in an event-driven environment.
- Willing and able to work weekends and travel as required.
SMD Technologies is an equal opportunity employer and is committed to the principles of employment equity. In accordance with the Company's Employment Equity Plan and the requirements of the Employment Equity Act, preference may be given to suitably qualified candidates from designated groups. Applications from persons with disabilities are encouraged.