Principal Software Engineer, Ads Format
Confirmed on the employer's own hiring board on Oct 18, 2026. First seen by Alion on Sep 25, 2026.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
Snap Engineering teams build fun and technically sophisticated products that reach hundreds of millions of Snapchatters around the world, every day. We’re deeply committed to the well-being of everyone in our global community, which is why our values are at the root of everything we do. We move fast, with precision, and always execute with privacy at the forefront.
We’re looking for a Principal Software Engineer to join the Ads Format team at Snap.
What you’ll do:
Design and implement highly automated systems for ad format serving, optimization, and A/B testing to maximize user engagement and advertiser ROI.
Lead the vision and strategy for our next-generation ad formats infrastructure, focusing on scalability, performance, and advertiser value.
Innovate and conceptualize new ad format ideas, leveraging market trends, user behavior, and advertiser needs.
Collaborate closely with cross-functional teams, including product management, design, data science, and other engineering teams, to deliver cohesive and impactful solutions.
Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management
Mentor and guide other engineers, fostering a culture of technical excellence and continuous learning within the team.
Knowledge, Skills & Abilities:
Deep expertise in building and scaling ad formats or similar user-facing content delivery systems.
Excellent programming and software design skills, including debugging, performance analysis, and test design
Proven track record of operating highly-available systems at scale
Ability to proactively learn new concepts and technology and apply them at work
Skilled at solving ambiguous problems
Strong collaboration and mentorship skills
Ads domain experience
Client side and full stack experience preferred
Minimum Qualifications:
10+ years of post-Bachelor’s software development experience; or a Master’s degree in a technical field + 9+ year of post-grad software development experience; or a PhD in a related technical field + 6+ years of post-grad software development experience
2+ years of experience with technical leadership or acting as the domain-expert to a technical organization
Experience in technical leadership/ownership and setting technical direction for engineering projects
Experience architecting, designing, and developing distributed systems
Preferred Qualifications
Experience with cross-platform development
Ability to promote product excellence and collaboration, driving a portfolio of concurrent engineering projects, from short-term critical feature launches to long-term research initiatives
Ability to create a compelling vision for the future, communicate clearly, and have a collaborative leadership approach
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
The base salary range for this position is $276,000-$414,000 annually.The base salary range for this position is $262,000-$393,000 annually.The base salary range for this position is $235,000-$352,000 annually.This position is eligible for equity in the form of RSUs.If you believe this job description is missing required pay transparency information, please submit a report through this form:Job Description Pay Range Disclosure .