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Location
In office (Nigeria)
Seniority
Staff
Employment
Full-Time

First seen by Alion on Nov 11, 2026.

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Soft-Web Digital is a software development and business automation company headquartered in Lagos, Nigeria, serving clients locally and internationally.


About Soft-Web Digital

Soft-Web Digital Ltd. is a software development company that helps startups, entrepreneurs, and established businesses build scalable digital products, automate business operations, and grow through technology.


Our services include custom software development, mobile and web applications, fintech solutions, SaaS platforms, e-commerce solutions, and business process automation.


We are looking for an experienced, commercially driven Business Development Manager who can identify business opportunities, acquire new clients, close profitable deals, and contribute directly to the company's revenue growth.


1. B2B sales and client acquisition

Key responsibilities

  • Identify and approach business owners, startup founders, executives, and decision-makers who require software development or technology solutions.
  • Independently prospect, qualify, and convert potential clients into paying customers.
  • Generate sales opportunities through LinkedIn, professional networking, referrals, cold outreach, and strategic partnerships.
  • Develop and maintain a consistent pipeline of qualified business opportunities.
  • Identify businesses that could benefit from our technology services and present suitable solutions.


2. Sales conversion and revenue generation

  • Take ownership of the sales process from initial prospecting to successful deal closure.
  • Conduct discovery meetings to understand prospective clients' business challenges, budgets, and requirements.
  • Present compelling business cases that demonstrate the value of our software solutions.
  • Collaborate with the technical team to prepare accurate project proposals, quotations, and presentations.
  • Negotiate commercial terms and secure profitable contracts.
  • Consistently work toward agreed monthly and quarterly revenue targets.
  • Identify opportunities to upsell and cross-sell services to existing customers.


3. Relationship and partnership development

  • Build lasting professional relationships with business owners, executives, and corporate clients.
  • Establish strategic partnerships that can generate recurring business opportunities.
  • Maintain regular follow-ups with prospective clients to improve conversion rates.
  • Develop referral channels and identify opportunities for repeat business.
  • Ensure a smooth transition of signed projects to the project management team.


4. Market research and sales strategy

  • Research emerging market opportunities and industries with strong demand for software solutions.
  • Identify profitable customer segments and develop targeted acquisition strategies.
  • Monitor competitors and recommend improvements to our sales positioning.
  • Collaborate with management to improve pricing strategies, service offerings, and customer acquisition processes.


5. Sales reporting and accountability

  • Maintain accurate records of leads, client interactions, proposals, and sales activities.
  • Provide weekly sales performance reports.
  • Monitor conversion rates, revenue generated, and pipeline performance.
  • Take responsibility for achieving agreed sales targets and business development objectives.


Requirements and qualifications

  • Minimum of 3 years of professional experience in B2B sales, business development, or technology sales.
  • Proven experience acquiring clients and successfully closing business deals.
  • Experience selling software development services, SaaS products, IT solutions, or digital services is highly desirable.
  • Strong understanding of how software and technology can solve business challenges.
  • Demonstrated ability to communicate with business owners and senior decision-makers.
  • Excellent negotiation, presentation, persuasion, and interpersonal skills.
  • Experience with outbound prospecting, LinkedIn sales, relationship building, and CRM tools.
  • Ability to independently manage sales activities and consistently deliver measurable results.
  • Strong commercial awareness and ability to recognise profitable opportunities.
  • A proactive, target-driven mindset with strong ownership and accountability.


How success is measured

The successful candidate will be evaluated on:

  • Qualified sales opportunities generated.
  • Number of sales meetings and discovery calls conducted.
  • Number of new paying clients acquired.
  • Lead-to-client conversion rate.
  • Total value of signed contracts.
  • Monthly and quarterly revenue generated.
  • Client retention, referrals, and repeat business.
  • Achievement of agreed revenue targets.


Compensation and benefits

  • Competitive fixed monthly salary.
  • Performance-based commissions on eligible closed deals.
  • Opportunities for professional growth and career advancement.
  • Exposure to innovative projects across multiple industries.
  • A collaborative and growth-focused work environment.


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