Digital Analyst

Help us turn data into better holiday experiences.

At Sunweb Group, we believe data should do more than explain what happened. It should help us understand what is happening, why it matters, and where we can make our customers' holiday experience even better.

As our Digital Analyst, you will play a key role in turning complex digital data into clear insights and actionable recommendations. Working across our brands and markets, you will help our commercial, marketing, product and technology teams understand customer behaviour, identify conversion opportunities and make better-informed decisions.

This role combines strong technical analytical skills with business understanding.

You are comfortable diving into raw data and working with tools such as SQL, BigQuery, Google Analytics 4, Experience in Databricks, Python & DBT is a plus. but you are equally confident translating your findings into clear recommendations for business stakeholders.

Your analyses won't simply disappear into reports. You'll proactively identify opportunities, quantify their impact and help Market Leads, Product Owners and other stakeholders decide where action is needed.

Location: Rotterdam (Hybrid – 50% in office)
Start Date: as soon as possible

Availability: Fulltime
Team: Digital Analytics

Your impact

As Digital Analyst, your mission is to make visible where value is created, where it is lost and which opportunities can have the greatest commercial impact.

You will combine analytical depth with commercial curiosity to understand what's happening across our digital customer journey. You'll uncover trends and conversion patterns, investigate performance changes and translate complex data into insights that stakeholders can act on.

You will work across Sunweb Group's brands and markets, primarily supporting Market Leads and Product Owners with the insights they need to understand performance, identify opportunities and make informed decisions.

What you'll do:

Detect opportunities and bottlenecks

You will continuously analyse our digital performance and customer behaviour to identify trends, opportunities and bottlenecks.

You will:

• Analyse digital customer behaviour and conversion trends across our brands and markets.
• Work with raw digital data, including data from Google Analytics 4 (GA4), within our data warehouse and Databricks environment.
• Use SQL and/or Python to explore large datasets and turn complex data into meaningful insights.
• Monitor conversion rates, CPA, revenue and margin performance across channels and markets.
• Identify deviations and emerging trends before they become larger business issues.
• Analyse drop-off points throughout the booking funnel by market, destination, channel and device.
• Quantify the revenue and margin impact of conversion bottlenecks and opportunities.
• Distinguish channel effects from mix effects to ensure performance changes are interpreted correctly.
• Monitor tracking quality and data reliability, highlighting issues before unreliable data influences decision-making.

Turn insights into action

Data only creates value when it leads to better decisions. That's where you come in.

You will:

• Translate technical analyses into clear, practical recommendations for business stakeholders.
• Turn signals and trends into hypotheses, impact estimates and optimisation opportunities.
• Support Market Leads and Product Owners in understanding performance and identifying where action is needed.
• Provide clear recommendations to Product, Technology, Commercial and Marketing teams.
• Define success metrics and measurement frameworks for improvement initiatives.
• Design and evaluate A/B tests, including hypotheses, statistical validity, duration and success criteria.
• Support commercial prioritisation by identifying which destinations, products or customer segments deserve greater focus based on profitability, load factors and strategic objectives.
• Measure the business impact of implemented recommendations.

Make analytics smarter with automation and AI

You will help us become more proactive and efficient in how we generate and use insights.

You will:

• Automate recurring analyses and reporting flows, creating more time for deeper and more strategic analysis.
• Use AI-supported analytics to accelerate insight generation and identify relevant patterns. You will help improve the data foundation for AI tooling.
• Critically review automated and AI-generated insights for accuracy, reliability and business relevance.
• Validate, challenge and, where necessary, correct AI-generated insights before they are used for decision-making.
• Continuously improve how data and insights are surfaced throughout the organisation.

Connect data with business decisions

Being a great Digital Analyst isn't only about understanding the data. It's also about helping others understand what the data means.

You will:

• Collaborate on implementing new AI features in our digital products with a data-driven approach.
• Work closely with Market Leads and Product Owners across our brands and markets.
• Participate in commercial performance reviews with Market Leads and Channel Specialists.
• Partner with Product Owners to translate insights into product improvements.
• Collaborate with colleagues across Product, Marketing, Commercial, Technology and Data.
• Track optimisation initiatives and maintain visibility on open opportunities.
• Communicate complex technical findings in a clear and accessible way.
• Increase data literacy across the business by helping stakeholders become more confident data users.

What you bring

You are naturally curious, analytical and commercially aware. You enjoy getting into the details of complex datasets, but you also understand that the real value of data lies in helping people make better decisions.

You bring:

• Several years (5+ years) of relevant experience as a Digital Analyst, Web Analyst, Product Analyst, Growth Analyst, or in a comparable data-driven role.
• A bachelor's or master's degree in Analytics, Data Science, Business Analytics, Economics, Marketing or a related field.
• Strong hands-on experience with SQL and confidence working with large datasets.
• Advanced knowledge of Google Analytics 4 (GA4) and experience working with raw digital analytics data.
• Experience working with data warehouse environments.
• Experience with Power BI, Looker Studio, or similar visualisation tools.
• Strong understanding of digital customer journeys, conversion analysis and A/B testing.
• Ability to turn complex data into clear, actionable business recommendations.
• Strong stakeholder management skills and a proactive, critical mindset, including when working with AI-generated insights.
• Fluent English; Dutch at B2 level or above is a plus.

Nice to have: Experience with Python and/or Databricks is a plus.

Why you'll love working with us

At Sunweb Group, you'll join one of Europe's leading travel companies, connecting millions of travelers with unforgettable holiday experiences every year. You'll work in an ambitious, international environment where data, technology, and customer experience come together. Your analyses won't disappear into reports; they'll directly influence business decisions, product improvements, and growth opportunities across multiple European markets.

You can expect:

• A role with ownership, autonomy and visible business impact.
• The opportunity to combine technical analytics with business impact.
• Close collaboration with Product, Commercial, Marketing, Technology and Data teams.
• An international work environment with colleagues across Europe.
• Plenty of opportunities to learn, grow and continuously develop your analytical skills.
• The opportunity to work with modern data technologies and explore how AI can make analytics smarter and more efficient.
• A culture where curiosity, initiative and innovation are encouraged.

Why join our journey?

• Monthly gross salary starting from €4500,- plus 6 ATV days (based on full-time employment, excluding 8% holiday allowance). Please note: ATV days do not apply to part-time contracts.
• Enjoy up to 20% off when booking with our brands for you, your family, and your friends.
• As an international company we support a hybrid way of working. We provide you with office furniture and IT equipment.
• We enjoy the journey so enjoy 25 holidays based on fulltime employment.
• Access to LinkedIn Learning and a personalized Reflect & Develop Plan to support your career growth.
• Benefit from coaching sessions designed to support your well-being.
• Receive work-from-home and travel allowances to ease your daily routine.