Director, Omni Channel CBL
Job Description Summary:
Manager: Senior Director, Franchise Business Development, CBL
Role Type: Individual Contributor
Language: Fluent English & Mandarin
Relocation Provided: Limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting.
Please note: This role is not a fully remote position. The selected candidate will need to be based inBeijingand follow our hybrid work setup.
Job Description Summary:
At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders.
TheDirector,OmniChannel, CBL role is a core position withinCBLFranchise Operations, responsible for integrating Category strategies and Channel plans into coherent, executable omnichannel priorities. The role ensures alignment, consistency, and disciplined tradeoff management across channels to maximize total business impact.
Working closely with the BDteam, Category teams, Channel teams, and Franchise Operations Managers, this role enables highquality omnichannel planning, performance tracking, and issue resolution. The role does not directly own channelexecution, butis accountable for ensuring plans across channels are aligned, integrated, and effectively delivered through the franchise system.
What You’ll Do for Us
Partner with Category and Channel teams to translate brand, portfolio, and commercial strategies into aligned omni channel priorities and plans.
Support the BD Head in driving disciplined omni channel planning, sequencing, and prioritization across channels and initiatives.
Provide analytical and business insights to inform trade off decisions, investment focus, and resource allocation across channels.
Perform other job-related duties as assigned, in response to evolving business needs and market dynamics.
Key Responsibilities:
Integrate Category brand, price, pack, and portfolio strategies with Channel execution plans to create coherent omni channel business priorities.
Support integrated planning processes (e.g. ABP, in year re planning), ensuring alignment across channels and visibility of inter dependencies, overlaps, and risks.
Monitor omni channel performance against agreed objectives and KPIs, identify gaps and execution conflicts, and support corrective actions in collaboration with Channel teams and Franchise Operations Managers.
Facilitate cross channel discussions to resolve priority conflicts and ensure alignment with overall business objectives rather than siloed channel optimization.
Coordinate with Marketing, Commercial, Finance, Supply Chain, and COE teams to ensure integrated plans are supported by appropriate tools, data, and execution capabilities.
Capture best practices, insights, and learnings from market execution and feed them back into planning, playbooks, and future cycles.
Requirements & Qualifications
Bachelor’s degreeor abovein Business, Marketing, Finance, or a related field.
10+ years of experience in commercial planning, franchise operations, channel management, or business integration roles within FMCG or consumer goods industries.
Strong understanding of channel dynamics, RGMXprinciples, and system economics.
Proven ability to work across complex, matrixed organizations and influence without direct authority.
Strong analytical, problem solving, and communication skills.
Fluent in both Mandarin and English, with the ability to operate effectively in a business environment.
What We'll Do for You
Opportunity to work at the center of omni channel business integration within Franchise Operations.
Development of strong system level business and influence capabilities.
Access to resources and management programs that give you theresources to continually develop your skills and knowledge.
Skills:
Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain EconomicsLocation(s):
ChinaCity/Cities:
BeijingTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
October 29, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.