Digital Marketing Manager

Introduction

Tracker is seeking an experienced, commercially minded and data-driven Digital Marketing Manager to lead its digital marketing function and accelerate measurable customer and business growth.

The successful candidate will develop and execute Tracker's digital marketing strategy, with a strong focus on performance marketing, customer acquisition, conversion optimisation, analytics, marketing technology (MarTech), Artificial Intelligence (AI), digital platforms and commercial return on investment.

This is a strategic and hands-on leadership role requiring an individual who can translate customer behaviour, digital performance and data into actionable growth opportunities while strengthening Tracker's overall digital marketing capability.

Job description

KEY RESPONSILITIES

Digital Growth & Performance Marketing

• Develop and execute Tracker's digital marketing strategy and roadmap in support of customer, brand and commercial growth objectives.
• Lead performance marketing across paid search, paid social, display, programmatic and retargeting channels.
• Drive efficient customer and lead acquisition through active management of CAC, CPA, CPL, ROAS, conversion rates and lead quality.
• Analyse campaign, audience, channel, creative and customer behaviour data to identify growth and optimisation opportunities.
• Lead SEO and AI-enabled search/discovery optimisation initiatives.
• Develop an integrated digital channel strategy across discovery, consideration, acquisition, conversion and retention.
• Establish a disciplined test-and-learn approach across audiences, creative, propositions, channels and investment strategies.
• Monitor emerging digital platforms, technologies and customer behaviours and assess their commercial application.
• Oversee end-to-end production and quality assurance of digital campaign collateral.

Conversion, Data & Optimisation

• Own conversion performance across the end-to-end digital acquisition funnel.
• Develop and lead a structured Conversion Rate Optimisation (CRO) and experimentation programme.
• Drive A/B and multivariate testing across landing pages, forms, customer journeys, messaging and propositions.
• Establish KPIs, measurement frameworks, attribution methodologies and dashboards connecting marketing activity to commercial outcomes.
• Identify customer drop-off points and lead initiatives to address conversion barriers.
• Translate customer and digital performance data into actionable business recommendations.
• Strengthen the use of first-party data for segmentation, targeting and personalisation.
• Partner with Product, Technology, Data, Sales and Customer Experience teams to optimise customer acquisition journeys.

Marketing Technology, AI & Digital Platforms

• Optimise advertising, web analytics, CRM, Customer Data Platform and marketing automation technologies.
• Develop and maintain a prioritised MarTech capability roadmap.
• Identify opportunities to deploy AI, automation, predictive analytics and GenAI across digital marketing activities.
• Partner with Technology and Data teams to improve tagging, measurement, data quality, platform integration and customer identity capabilities.
• Evaluate emerging MarTech solutions based on business value, scalability, customer impact, integration requirements and total cost of ownership.
• Act as custodian of Tracker's website, landing pages, social media channels and associated marketing technology assets.
• Oversee website content, forms, live-chat functionality and digital platform integrations.
• Monitor website performance, availability and customer experience, coordinating enhancements and issue resolution.

Commercial & Agency Leadership

• Own and manage the digital marketing budget and allocate investment according to performance and commercial opportunity.
• Demonstrate measurable ROI and commercial contribution from digital marketing investment.
• Manage and challenge digital agencies, media partners, technology vendors and specialist suppliers against agreed KPIs.
• Develop business cases for significant digital, media and MarTech investments.
• Lead structured supplier and agency performance reviews.
• Act as Tracker's digital marketing subject matter expert.
• Translate digital performance, customer behaviour and technology developments into clear recommendations for senior stakeholders.
• Maintain effective governance across budgets, campaigns, suppliers, customer data and digital-platform access.

People Leadership

• Lead and develop the Digital Marketing team in alignment with Tracker's values and strategic priorities.
• Establish clear objectives, KPIs and individual accountabilities.
• Build a high-performance culture focused on innovation, accountability, customer experience and execution excellence.
• Coach and develop team members while strengthening future digital capability.
• Manage workforce capacity, capability and succession requirements.
• Promote collaboration across Marketing and the wider organisation.

Financial Management

• Develop and manage annual operating and capital budgets.
• Monitor digital marketing expenditure against forecasts and business plans.
• Analyse financial variances and implement corrective actions.
• Identify opportunities to improve marketing efficiency and return on investment.
• Ensure supplier expenditure delivers appropriate quality and commercial value.
• Develop financial motivations and business cases for major investments.
• Maintain strong financial governance and minimise unnecessary expenditure and financial leakage.

Minimum requirements

Qualifications

• Essential: Matric
• Essential: Bachelor's Degree in Marketing, Commerce, Business, Digital Marketing or a related discipline at NQF Level 7.
• Advantageous: Relevant postgraduate qualification.
• Advantageous: Relevant digital platform, analytics, performance marketing or MarTech certifications.

Experience

• Minimum 8 years' digital marketing experience, ideally within a high-volume B2C environment.
• Minimum 5 years' experience in a digital marketing management or senior specialist role with significant responsibility for performance marketing.
• Demonstrable success in scaling digital acquisition, improving conversion and marketing efficiency.
• Experience managing significant digital/media budgets and demonstrating measurable ROI.
• Experience managing digital agencies and specialist partners.
• Proven cross-functional experience working with Product, Technology, Data, Sales and Customer Experience teams.

Technical & Digital Expertise

Candidates should demonstrate strong practical experience across:

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Meta Ads Manager
• Paid social and performance media
• SEO and search marketing
• Conversion Rate Optimisation (CRO)
• A/B testing and experimentation
• CRM and marketing automation
• Customer and first-party data
• Attribution and digital measurement
• Dashboarding and performance analytics
• MarTech platforms
• AI and automation within digital marketing

Experience with platforms such as TikTok Ads and LinkedIn Ads will also be advantageous.

Key Competencies

The successful candidate will demonstrate:

• Strategic digital leadership
• Strong commercial judgement and financial acumen
• Deep performance marketing expertise
• Data-driven decision-making
• Customer acquisition and conversion expertise
• Systems and MarTech thinking
• Analytical and critical thinking
• Agency and supplier management
• Strong stakeholder influence and negotiation
• Creative thinking and innovation
• Excellent written and verbal communication
• High levels of ownership, curiosity, pace and accountability
• Strong people leadership and development capability
• Resilience and results orientation

Please note, should you not hear from us within 4 weeks, consider your application unsuccesful.