Life Sciences Marketing Lead – Audience Engagement
TransPerfect Is More Than Just a Job…
Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards.
About the Role
We're looking for a strategic storyteller and audience-first marketer to build TransPerfect's voice in the Life Sciences industry. As our Life Sciences Marketing Lead for Audience Engagement, you'll create the experiences that turn pharmaceutical, biotech, and medical device organizations into engaged communities and qualified pipeline.
This isn't a traditional demand gen role. You'll own the full spectrum of direct audience engagement-from concepting high-impact webinars with internal experts to building social communities that spark real conversations about clinical efficiency, regulatory compliance, and AI adoption in Life Sciences. You'll translate complex solutions into compelling narratives across every channel where our audiences live: LinkedIn, industry events, virtual roundtables, email, and partner platforms.
If you've built webinar programs that people actually want to attend, turned SMEs into thought leaders, and know how to repurpose one great conversation into a month of content-this role is for you.
What You'll Own
Audience Strategy & Engagement Programs
Design and execute our audience engagement strategy targeting clinical, regulatory, medical affairs, and commercial stakeholders in pharma, biotech, medical devices, and CROs
Build content programs that address real Life Sciences challenges: clinical trial efficiency, regulatory compliance, patient engagement, multilingual medical communications, and AI adoption
Develop segmented nurture campaigns that move audiences from awareness to pipeline using engagement data and behavioral insights
Create campaign narratives that resonate with the unique pressures and opportunities in Life Sciences
Webinars & Virtual Events (End-to-End Ownership)
Lead concepting, production, promotion, and reporting for Life Sciences webinars, virtual panels, and podcasts
Transform internal subject matter experts into confident, compelling speakers through prep, coaching, and repeatable processes
Partner with product, sales, and customer success teams to surface stories and insights that educate and convert
Design pre-event, live, and post-event content activation strategies that extend the life of every program
Track performance metrics: registration, attendance, engagement, and pipeline contribution
Content Activation & Social Leadership
Own Life Sciences social media strategy across LinkedIn and industry platforms-driving thought leadership, community conversation, and brand visibility
Repurpose long-form content (webinars, whitepapers, case studies) into micro-content, short-form video, speaker spotlights, and industry commentary
Build and manage ongoing social programs: event amplification, customer success stories, regulatory trend commentary
Cultivate internal participation in social and webinar programs to expand our reach and authenticity
Email & Digital Campaigns
Plan and execute email promotions for webinars, events, product launches, and thought leadership initiatives
Optimize targeting, messaging, and conversion performance in partnership with the Life Sciences Marketing Manager
Build segmented email journeys that nurture audiences based on role, challenge, and buying stage
Partnerships & External Visibility
Identify opportunities for content syndication, PR placements, contributed articles, and third-party media coverage
Collaborate with industry organizations, partners, and media on joint content initiatives and co-marketing programs
Work with customer success and sales to surface client stories, case studies, and testimonials
Support external visibility through joint webinars, guest articles, and strategic content partnerships
What Makes This Role Unique
Creative autonomy: You'll have the freedom to experiment, test new formats, and build programs from the ground up
Direct impact: Your work directly influences how the market perceives TransPerfect in Life Sciences-a high-growth, high-stakes sector
Cross-functional collaboration: You'll work closely with some of the smartest people in language services, regulatory, and clinical operations
Global scope: You're building engagement strategies for a global audience across multiple markets and languages
Success in This Role Looks Like
Consistent webinar programs with strong attendance and engagement rates
Growing social media presence and community engagement in Life Sciences channels
Measurable pipeline contribution from audience engagement initiatives
Internal SMEs actively participating as speakers and thought leaders
Content programs that sales teams actually use and reference
Job requirements
Required skills and experience:
5+ years in product marketing, audience engagement, content marketing, or demand generation-preferably in SaaS, translation/localization, or B2B professional services
Proven experience hosting and producing webinars, virtual events, or podcasts with measurable business impact
Exceptional writing and storytelling skills-you can take complex topics and make them accessible, engaging, and actionable
Strong knowledge of social media strategy, community management, and LinkedIn best practices for B2B audiences
Analytical mindset: you use data to refine strategies, optimize campaigns, and prove ROI
Experience working cross-functionally with SMEs, product teams, and sales to develop educational content
Comfort with marketing automation and webinar platforms (e.g., HubSpot, Marketo, ON24, Zoom Webinar, or similar)
Preferred skills and experience:
Life Sciences industry experience or familiarity with pharmaceutical, biotech, or medical device marketing
Video production and editing skills for creating social-first content
Experience with content repurposing strategies and multi-channel activation
Background in community building or customer advocacy programs
About You
You're organized, efficient, and detail-oriented-but you're also a creative thinker who sees opportunities where others see obstacles. You don't just execute campaigns; you design experiences. You're energized by turning complex ideas into compelling stories, and you know how to make subject matter experts shine. You're comfortable hosting a live webinar one day and analyzing engagement data the next.
Most importantly, you believe that great marketing starts with genuinely understanding your audience-what they care about, what keeps them up at night, and how you can help.