Manager, Performance Marketing Kipling

Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Manager, Kipling Performance Marketing to join our Digiland team based in Antwerp, Belgium.

Let’s talk about the role!

As Manager, Kipling Performance Marketing, you will lead paid digital marketing initiatives that accelerate Kipling’s digital growth and support Kipling.com in achieving its e-commerce objectives.

You will develop and optimize full-funnel performance marketing strategies, translate data into actionable insights, and work closely with internal teams and external agencies to balance brand-building priorities with conversion and commercial performance.

How You Will Make a Difference

You will achieve this by:

• Developing, executing, and optimizing full-funnel strategies across Paid Search, Shopping, Paid social media, YouTube, TikTok, and other relevant digital channels.
• Defining and evaluating paid media KPIs, building automated dashboards and reports, and presenting actionable performance insights to internal and external stakeholders.
• Managing media agency relationships and coordinating campaign activities across platforms, while ensuring effective delegation and delivery against business objectives.
• Collaborating with Brand, Digital Marketing, the Kipling.com Trade Team, VF Central teams, Finance, and external agencies to align digital marketing plans with financial objectives and long-term growth priorities.
• Applying a test-and-learn approach through A/B testing of creatives, paid content, landing pages, and audience targeting to continuously improve campaign performance.
• Supporting CRM and digital media integration to grow and leverage the first-party database, while partnering with the content team to develop high-impact paid content.
• Planning, managing, and tracking digital media investment, ensuring alignment with financial targets and Kipling’s brand identity.
• Staying current on digital marketing best practices, AI applications, and emerging technologies, and sharing relevant insights as the team’s digital expert.

Skills for Success

You should be a commercially minded and data-driven digital marketing professional, with:

• A minimum of five years’ experience in digital and performance marketing, with strong knowledge of planning, execution, optimization, and growth strategies.
• Strong commercial acumen, analytical capability, and budget management skills, with proficiency in metrics such as CVR, CPC, and ROAS.
• Hands-on proficiency with Google Analytics, Google Ads, Meta Business Manager, Google Search Console, and Microsoft Office.
• Excellent stakeholder management, communication, and presentation skills, with the ability to collaborate effectively across teams and agencies.
• A proactive and well-organized approach, with the confidence to prioritize independently, manage expectations, and remain consumer- and results-focused.
• Full professional fluency in English; an additional European language is a plus.
• A good understanding of how AI can be applied in digital marketing.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands

This post is not eligible for relocation support

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team, then we would like to hear from you! Apply or visit vfc.com and Kipling.com.

Hiring Range:

annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.