Brand Manager
First seen by Alion on Nov 5, 2026.
Developing the annual plan for marketing activities for the brand, discussing and modifying it with the marketing director based on the company's strategic plan.
Coordinating with relevant departments to conduct market analysis, determine market trends, and identify competitive market requirements.
Communicating externally with research and analysis companies to study market trends and determine marketing needs and gaps.
Allocating the marketing budget, adopting it from senior management, and addressing obstacles when implementing the marketing plan after approval.
Supervising marketing campaigns and messages internally and externally to monitor production and execution through strategic platforms, whether TV campaigns or advertising campaigns on social media.
Supervising the marketing content to ensure it aligns with marketing trends and goals.
Training company representatives (ushers) at specific points on the product's environmental presentation style and ensuring they appear in a manner consistent with strategic activities.
They are following up on events and exhibitions to ensure their implementation by the relevant parties according to development plans.
Requirements
Experience: 4–6 years in brand management or a closely related role.
Strategic mindset: Ability to see the big picture, build long-term plans, and drive brand growth. -
Analytical skills: Strong with numbers, forecasting, insights, and performance tracking.
Aesthetic sense: Sharp attention to detail with an artistic, brand-focused eye.
Leadership: Capable of guiding, inspiring, and developing a high-performing team.
Background: A degree in Marketing, Branding, or a related field is preferred, though not mandatory.