Creative Strategist (m/w/d)

Voy is a healthcare platform led by clinicians. We support people managing long-term health conditions with treatment plans backed by real evidence.

Founded in 2018, we started as MANUAL, focusing on hair loss, weight loss and men’s health. As we grew, we realised we could help more people. In 2025, we became Voy and expanded into more areas of health, including female hair loss, testosterone, menopause, dermatology and diagnostics with Do Health.

Today, Voy has around 750,000 active customers and has treated more than 2 million people since we began. We work across the UK, Germany, Brazil and India to make a new future of healthcare a reality. We’re approaching $1bn in ARR and have grown more than 100% year on year, every year since inception. At Voy, we let the evidence do the talking. In a published study of over 100,000 people, those who reached 12 months in the Voy programme and stayed engaged lost up to 24% of their body weight.

Our vision is simple: to make 100 years of healthy living within reach for everybody. Our mission is to bring quality care to everyone, at scale.

We're looking for a Creative Strategist who turns audience insight and performance data into one connected creative story across our paid acquisition channels. You'll sit between brand and performance marketing, leading creative strategy for Dermatology and Cosmetics.

You'll work closely with our Performance, Influencer and Brand teams, translating brand guidelines into channel creatives that convert. You'll have real influence over creative direction, our freelancer and creator network, and the cross-functional teams who help bring ideas to life. 

What You'll Do

• Lead creative strategy across channels - Define the angles, messages and storylines for Meta, TikTok, and partnership ads across Dermatology and Cosmetics, so every touchpoint feels like one connected story.
• Write compelling creative briefs - Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.
• Manage the creative feedback loop - Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration.
• Run creative testing - Work with Performance on test priorities and decide what to scale, iterate or stop.
• Shape influencer, partnership ad and UGC content - Define what “good” looks like for paid amplification through guidelines.
• Plan campaigns and build the shop story - Support campaign planning and seasonality, and help our shop define who it wants to be.
• Manage creative production - Build and manage our roster of designers, videographers, and creator partners. Set a high bar. Own quality control and delivery discipline.
• Connect the teams - Partner with Brand, Content, Performance, Influencer and Analytics so creative strategy supports acquisition goals.

What You'll Bring

• 3+ years in a creative strategy, growth or performance marketing role where you were responsible for analysing ad creative performance.
• Experience briefing and managing UGC creators, freelancers, and/or influencers end-to-end.
• A natural-born problem solver, driven by an insatiable curiosity to understand why some creative works and other creative fails.
• An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders.
• A bridge-builder between analytical and creative minds, earning the trust of both through your rigour and insight.
• Extremely organized and able to manage multiple projects and data streams in a fast-paced, high-performance environment.
• Fluency in German and English - you genuinely understand how German audiences think, talk, and buy.

Nice-to-haves

• Background in D2C, health, beauty, wellness, nutrition or subscription. 
• Experience with partnership ads and influencer-led paid content.
• Familiarity with AI tools in creative workflows.

Why work with us

• A great opportunity to develop your People & Culture expertise and knowledge: You’ll work as part of a small, collaborative People & Culture team. Upcoming projects like our HiBob migration give you the chance to learn, take ownership and develop your role over time.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a personal development budget, flexible working hours & a remote work allowance (4 weeks per year).
• Building a great team together: At FORMEL SKIN / VOY, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.