Business Head

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Experience: 10+ yrs

Location: Cochin, Kerala, India

As a Business Head, you will spearhead the strategic vision and operational execution of our growth initiatives, ensuring alignment with market trends and customer needs. You will lead cross-functional teams to devise and implement data-driven digital marketing campaigns aimed at maximizing customer acquisition and retention. Your role will involve collaborating closely with product, finance, and analytics divisions to optimize budget allocation and ROI across all touchpoints. You will represent the organization in high-level stakeholder discussions, shaping the brand's market positioning and long-term success amid a competitive landscape.

Requirements

• Develop and execute a comprehensive digital marketing strategy that drives customer acquisition and brand awareness.
• Lead, mentor, and scale a high-performing marketing team across multiple channels, including paid media, SEO/SEM, social, email, and content.
• Analyse campaign performance metrics and industry benchmarks to optimize spend and improve conversion rates.
• Collaborate with product, sales, and finance teams to align marketing initiatives with product roadmaps and revenue objectives.
• Drive experimentation, A/B testing, and new technology adoption to stay ahead of emerging digital trends.
• Manage vendor relationships and negotiate contracts for media buying, creative agencies, and analytics platforms.
• Develop and maintain a robust marketing budget, ensuring efficient allocation of resources and transparency in reporting.
• Translate market insights and customer data into actionable marketing tactics that increase brand loyalty and repeat purchase behavior.
• Build the company’s online presence through strategic partnerships, influencer outreach, and public relations efforts.
• Maintain a culture of continuous learning, process improvement, and agile project management across the marketing function.
• 10+ years of progressive leadership experience in digital marketing or customer acquisition roles.
• Proven track record of scaling user growth and revenue streams through data-driven strategies.
• Strong analytical skills with hands-on experience using tools such as Google Analytics, HubSpot, or similar.
• Excellent communication and stakeholder management abilities, facilitating cross-department collaboration.
• Demonstrated expertise in budget management, ROI optimization, and cost-effective media planning.
• Advanced knowledge of SEO/SEM, paid social, email marketing, and conversion rate optimization.
• Familiarity with CRM systems, marketing automation platforms, and customer journey mapping.
• Ability to thrive under ambiguity, adapting strategies quickly in response to market shifts.
• Leadership experience building and nurturing high-performance, diverse marketing teams.
• Passion for innovation and a deep understanding of consumer behavior within the Indian digital landscape.