Digital Marketing Manager

This role is for one of Weekday’s clients

Salary range: Rs 2000000 - Rs 3000000 (ie INR 20 - 30 LPA)

Min Experience: 3+ years

Location: Bangalore

JobType: full-time

We are looking for a results-driven Digital Marketing Manager with 3-10 years of experience in planning, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate will have strong expertise in Paid Media Advertising, Digital Marketing, and Performance Marketing, with a proven ability to drive customer acquisition, improve campaign efficiency, and deliver measurable business outcomes.

The candidate will be responsible for developing digital marketing strategies, managing paid advertising campaigns, analyzing performance data, and continuously optimizing campaigns to maximize ROI and achieve business objectives.

Requirements

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals, revenue targets, and customer acquisition objectives.
• Plan, launch, manage, and optimize paid media advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant channels.
• Own end-to-end performance marketing activities, including campaign planning, audience targeting, budget allocation, execution, optimization, and reporting.
• Monitor key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and customer acquisition cost.
• Manage campaign budgets effectively and allocate spends across channels based on performance and business priorities.
• Conduct A/B testing of creatives, ad copies, landing pages, audiences, bidding strategies, and campaign structures to improve performance.
• Work closely with creative and content teams to develop high-performing ad creatives, messaging, landing pages, and promotional campaigns.
• Analyze customer journeys and conversion funnels to identify opportunities for improving acquisition and retention.
• Use data and analytics to identify trends, campaign inefficiencies, and growth opportunities.
• Prepare regular performance reports and present actionable insights to internal stakeholders and leadership.
• Conduct competitor, market, audience, and keyword research to identify new opportunities for growth.
• Stay updated on changes in advertising platforms, targeting capabilities, attribution models, tracking technologies, and digital marketing trends.
• Collaborate with sales, product, content, design, and business teams to ensure alignment between marketing campaigns and business objectives.
• Manage agencies or external marketing partners where required and ensure campaigns meet defined performance targets.

Must-Have Skills

Paid Media Advertising

• Strong hands-on experience managing Google Ads, Meta Ads, and other paid advertising platforms.
• Expertise in campaign setup, audience targeting, bidding, budget management, optimization, and performance analysis.
• Ability to manage significant advertising budgets and optimize campaigns for ROI.

Digital Marketing

• Strong understanding of digital marketing channels, customer acquisition, conversion funnels, SEO/SEM, social media, email marketing, and online customer journeys.
• Experience developing and implementing integrated digital marketing strategies.

Performance Marketing

• Strong analytical and data-driven approach to campaign management.
• Experience with lead generation, e-commerce, customer acquisition, conversion optimization, attribution, and ROAS improvement.
• Ability to translate campaign data into actionable business recommendations.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience with Google Analytics/GA4, Google Tag Manager, Meta Business Manager, Looker Studio, or similar analytics and reporting tools.
• Strong communication, presentation, problem-solving, and project management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.