Digital Marketing Manager

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Experience: 3+ yrs

Location: Bengaluru, Karnataka, India

As a Digital Marketing Manager, you will spearhead our omni-channel marketing initiatives, driving growth through data-driven strategies and innovative customer engagement tactics. Your role will involve optimizing marketing automation workflows, managing the customer relationship management (CRM) system, and executing targeted campaigns on MoEngage to nurture leads and convert prospects into loyal customers. You will collaborate cross-functionally with sales, product, and creative teams to align messaging, personalize experiences, and track performance metrics that directly impact revenue. Leveraging your analytical mindset, you will continually refine funnel efficiencies, ensuring that every touchpoint delivers measurable value across the buyer’s journey.

Requirements

• Develop and execute comprehensive marketing automation campaigns across email, SMS, push notifications, and web.
• Maintain and enhance the CRM database, ensuring data hygiene, segmentation, and enrichment for high-performing target audiences.
• Design, implement, and optimize MoEngage campaigns, including user acquisition, activation, retention, and re-engagement strategies.
• Collaborate with product and creative leads to align campaign messaging and creative assets with brand guidelines.
• Monitor, analyze, and report on campaign performance metrics (CTR, conversion rates, CPL, CAC, LTV) to provide actionable insights.
• Manage budgeting and forecasting for all digital marketing initiatives, ensuring ROI targets are met or exceeded.
• Conduct A/B testing and multivariate experiments to validate hypothesis and improve campaign outcomes.
• Oversee the integration of third-party tools and platforms to streamline workflow and enhance data visibility.
• Train and mentor junior marketing staff on best practices in automation, CRM management, and engagement tactics.
• Stay updated on industry trends, emerging technologies, and regulatory changes affecting digital marketing.
• 3+ years of hands-on experience in digital marketing, with a proven track record in marketing automation and CRM.
• Deep expertise with MoEngage or similar mobile engagement platforms, including campaign design and analytics.
• Strong analytical skills; ability to translate data into actionable strategies and present findings to stakeholders.
• Proficiency in marketing tools such as HubSpot, Marketo, Salesforce, or similar CRM ecosystems.
• Excellent project management capabilities, handling multiple campaigns simultaneously while meeting tight deadlines.
• Creative storytelling ability, crafting compelling copy that resonates across multiple channels.
• Collaborative mindset, thriving in cross-functional teams and driving alignment between marketing, sales, and product.
• Adaptable to fast-paced environments and adept at rapidly iterating based on insights.
• Strong communication skills, both written and verbal, for internal reports and external client presentations.
• Passion for continuous learning, staying ahead of digital marketing trends and emerging engagement strategies.