Manager FMCG CPG Analytics Insights

This role is for one of Weekday’s clients

Min Experience: 8+ years

Location: India

JobType: full-time

We are seeking an experienced Manager - FMCG/CPG Analytics & Insights with 8+ years of experience in FMCG/CPG analytics, consumer insights, and brand performance analysis. The ideal candidate will have a strong understanding of consumer behaviour, brand metrics, sales performance, pricing, and distribution analytics.

In this role, you will lead analytics initiatives, manage stakeholder relationships, and translate complex consumer, sales, brand, and commercial data into actionable insights that support strategic business decisions. You should bring hands-on experience with syndicated market research platforms such as NIQ, Kantar, or IRI, along with advanced analytical and presentation skills.

Requirements

Key Responsibilities

• Lead FMCG/CPG analytics and consumer insights initiatives to support business strategy and commercial decision-making.
• Analyse consumer, sales, brand, and market data to identify trends, opportunities, risks, and growth drivers.
• Generate actionable insights on consumer behaviour, brand performance, market share, pricing, and product distribution.
• Manage and interpret data from syndicated research platforms such as NIQ, Kantar, and IRI.
• Track and evaluate key consumer and brand performance metrics, including market share, penetration, consumption, brand awareness, and other relevant KPIs.
• Conduct pricing, promotional effectiveness, and distribution analysis to identify opportunities for business growth.
• Build and maintain analytical reports, dashboards, and presentations using Advanced Excel, Power Query, and PowerPoint.
• Collaborate with cross-functional stakeholders to understand business requirements and deliver relevant insights.
• Manage stakeholder relationships and communicate analytical findings and recommendations effectively to senior leadership.
• Lead and mentor analytics team members, ensuring high-quality deliverables, analytical accuracy, and timely execution.
• Drive continuous improvement in analytics processes, reporting frameworks, and insight-generation methodologies.

Required Skills & Experience

• 8+ years of experience in FMCG/CPG analytics, consumer insights, brand insights, or a related domain.
• Strong hands-on experience with NIQ, Kantar, or IRI market research and syndicated data platforms.
• Advanced proficiency in Microsoft Excel, Power Query, and PowerPoint.
• Strong understanding of consumer KPIs, brand performance metrics, pricing strategies, and distribution analytics.
• Ability to interpret large datasets and convert complex analysis into clear, actionable business recommendations.
• Experience managing stakeholder relationships and collaborating with cross-functional business teams.
• Strong communication, presentation, problem-solving, and analytical skills.
• Demonstrated experience managing analytics teams and driving high-quality insight delivery.

Must-Have Skills

• FMCG/CPG Analytics & Insights
• Consumer & Brand Insights
• NIQ / Kantar / IRI

Good-to-Have Skills

• Stakeholder Management
• Pricing & Distribution Analytics
• People Management & Team Leadership
• Power BI
• Revenue Growth Management (RGM)

Preferred Competencies

• Strong business and commercial acumen.
• Ability to connect consumer and market insights with business performance.
• Excellent stakeholder communication and executive presentation skills.
• Strong attention to detail and a data-driven approach to decision-making.