Sales Development Representative (SDR)

This role is for one of Weekday’s clients

Salary range: Rs 500000 - Rs 1100000 (ie INR 5 - 11 LPA)

Min Experience: 1+ years

Location: Thane, Maharashtra, India, Mumbai, Maharashtra, India, Navi Mumbai, Maharashtra, India

JobType: full-time

We are looking for a proactive and results-driven Sales Development Representative (SDR) to support B2B sales growth by identifying potential customers, generating qualified leads, and building a strong sales pipeline. The ideal candidate will be confident in outbound prospecting, comfortable engaging with business decision-makers, and capable of effectively qualifying opportunities based on defined sales criteria.

This role will work closely with Business Development, Sales, and Marketing teams to convert prospects into qualified meetings and create a consistent flow of opportunities for the sales organization.

Requirements

Key Responsibilities

• Research and identify potential B2B customers across target industries, markets, and customer segments.
• Execute outbound prospecting campaigns through phone calls, emails, LinkedIn, and other relevant channels.
• Qualify inbound and outbound leads based on defined criteria, including ideal customer profile, business need, budget, decision-making authority, and purchase timeline.
• Identify key decision-makers and map relevant stakeholders and buying personas within target accounts.
• Engage prospects through personalized messaging and effectively communicate the value proposition.
• Schedule qualified meetings and ensure a smooth handover of opportunities to Business Development or Sales Managers.
• Maintain accurate and up-to-date records of prospect interactions, activities, leads, and opportunities in CRM platforms such as Salesforce, HubSpot, or similar tools.
• Collaborate with Marketing teams to follow up on campaigns, events, webinars, and inbound enquiries.
• Track prospect engagement and continuously optimize outreach strategies based on response and conversion data.
• Develop and refine sales messaging, pitches, email sequences, and objection-handling techniques.
• Maintain consistent follow-up with prospects throughout the qualification process.
• Meet defined activity, qualified-meeting, pipeline, and lead-generation targets.
• Share market feedback, prospect insights, and common objections with Sales and Marketing teams to improve overall go-to-market effectiveness.

Required Skills & Qualifications

• Prior experience in B2B sales, lead generation, business development, or a similar customer-facing role.
• Strong understanding of B2B software sales and sales development processes.
• Excellent verbal and written communication skills.
• Strong prospect research and lead qualification abilities.
• Comfortable making cold calls and conducting outbound email and LinkedIn outreach.
• Ability to engage with decision-makers and build professional relationships.
• Strong organizational skills with the ability to manage multiple prospects and follow-ups simultaneously.
• Familiarity with CRM tools such as Salesforce, HubSpot, or equivalent platforms.
• Goal-oriented mindset with strong ownership of individual targets and outcomes.
• Ability to work collaboratively with Sales, Business Development, and Marketing teams.

Must-Have Skills

• B2B Software
• B2B Sales