Marketing Coordinator

Overview

Find a job that lets your imagination run wild! WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.

To work at WildBrain means you get to create stories that let imaginations run wild. Join our team today to become part of the story!

About the Role

The Marketing Coordinator supports the planning and execution of marketing activities across WildBrain CPLG’s portfolio of entertainment, lifestyle, and consumer brands. This role focuses on project management and campaign coordination, including social marketing support, reporting, approvals, and the day-to-day implementation and administration of marketing projects across the APAC region.

This position is well suited to a highly organised, proactive individual with a passion for entertainment, consumer brands, and marketing

Key Responsibilities

Marketing Coordination

• Support the execution of regional marketing campaigns and activations across online, offline, retail, and experiential channels
• Coordinate timelines, approvals, and delivery of campaign assets
• Assist with maintaining franchise calendars and campaign trackers
• Support the adaptation of global assets for APAC markets
• Support and attend brand activations, and public events across multiple markets, including occasional weekend work
• Coordinate cross-functional projects with internal global and regional stakeholders
• Proactively suggest marketing ideas and opportunities to help grow WildBrain’s brands, integrating licensee products where appropriate
• Coordinate approvals with global brand teams, franchise teams, regional marketing leads, social teams, and external partners
• Support the development and execution of social-first and digital-led campaigns, working closely with internal and external teams

Brand, Social & Retail Support

• Assist with social media scheduling, reporting, and content coordination
• Lead licensee social post approvals and KOL/influencer social content approvals
• Support retailer and licensee presentations and promotional materials
• Main contact for regional social channel agencies, managing paid activity, translations, content calendars and regional content coordination
• Coordinate marketing assets with agencies, licensors, and internal teams

Campaign & Reporting Support

• Track campaign activity and support reporting processes
• Assist with post-campaign summaries and case studies
• Maintain marketing documents, approvals, and file management
• Administrative Support
• Assist with invoice processing and budget tracking
• Provide general administrative support to the marketing team

Skills & Experience

• Previous experience in marketing, entertainment, retail, or agency environments
• Strong verbal and written communication skills in English, Japanese and Taiwanese Mandarin
• Able to communicate effectively with partners and stakeholders; including the ability to draft correspondence, presentations, and reports in Taiwanese Mandarin, Japanese and English.
• Strong organization and multitasking skills
• Excellent communication and attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Proficiency in PowerPoint, Excel, and other Microsoft Office tools
• Knowledge of the digital landscape, latest trends & experience with social media platforms Instagram, Facebook, TikTok platforms is needed
• Occasional travel may be required

Personal Attributes

• Comfortable working across multiple time zones with global and regional teams
• Highly organized and proactive
• Collaborative and team-oriented
• Passion for entertainment, character IP, pop culture, and social marketing
• Able to work in a fast-paced environment
• Strong attention to detail and communication skills

What We Offer

Working at WildBrain is more than a job - it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

Our Commitment

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain CPLG

WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management-bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching-connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.