National Broadcast Buying Associate

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The National Broadcast Buying Associate supports the execution, implementation, and optimization of national broadcast media campaigns by managing media buying activities, monitoring campaign delivery, tracking performance against KPIs, coordinating billing and reconciliation processes, maintaining accurate system records, and preparing campaign reporting. Working closely with internal teams, clients, agencies, and media vendors, this role ensures campaigns are executed efficiently, on budget, and in compliance with company policies. Through strong analytical, organizational, and relationship-management skills, the associate plays a key role in maximizing campaign effectiveness, supporting client satisfaction, driving operational excellence, and contributing to the achievement of business and marketing objectives

Skills and Experience:

• 6-18 months of experience in media buying, campaign execution, broadcast planning, or advertising operations.
• Strong proficiency in Microsoft Excel and PowerPoint, with the ability to analyze campaign performance and prepare reports.
• Knowledge of media research and measurement tools such as IBOPE (TV Data, Monitor), CPI, Comscore, Admetricks, and Google Analytics.
• Understanding of media buying processes, audience analysis, campaign monitoring, profitability analysis, and vendor management across multiple media channels.
• Strong organizational, analytical, and communication skills, with the ability to manage multiple priorities, collaborate with cross-functional teams, and maintain strong relationships with clients, agencies, and media partners.

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