Senior Associate, E-Commerce

About WPP Media

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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact 

We are hiring for a Senior Associate, E-Commerce for one of our major FMCG beauty clients. You will help shape how millions of shoppers discover and buy. You will own the day-to-day execution of paid social (Meta, TikTok and more) and commerce media (retail media and marketplace advertising). You'll turn approved media plans into live, polished campaigns and keep them performing. You'll also turn the data into clear insights that guide the team's next move.

This role suits someone who loves the detail and wants to see the results. You'll work closely with the manager and with the brand, e-commerce, creative and platform teams. You'll see your work go live across some of the most dynamic digital channels in beauty, and you'll learn how a leading brand wins at key retail moments.

Skills and Experience  

Social:

• Set up and launch campaigns in Meta, Tiktok, etc Ads Manager based on approved media plans, including campaign structure, objectives, budgets, audiences, placements, creatives, URLs and tracking,etc
• Complete pre-launch quality checks to ensure campaign settings, creative assets, links, budgets and tracking are accurate.
• Implement approved campaign changes, including creative swaps, budget updates, audience or placement changes and other routine optimisations as instructed by the manager.
• Monitor campaign delivery, spend and pacing across ad platforms; identify discrepancies or delivery issues and escalate them promptly.
• Pull platform data, maintain up-to-date campaign trackers and reporting documentation, and ensure performance information is accurate and delivered within agreed timelines.
• Analyse campaign results against objectives and previous performance; identify notable trends, creative or audience patterns, delivery gaps and potential improvement areas, and summarise key takeaways for manager review.
• Pull platform data, maintain campaign trackers and prepare regular performance reports relevant Media metrics.
• Track relevant Meta and TikTok platform updates, new ad formats, measurement changes and paid social best practices; share concise updates on potential relevance to the account with the manager.
• Support approved A/B tests and creative performance reviews by tracking results and documenting learnings.
• Coordinate with internal teams to collect campaign inputs and assets, and ensure all assigned activities are completed on time.
• Follow agreed platform processes, naming conventions, QA checklists and reporting timelines.

Commerce:

• Set up and launch commerce advertising campaigns across relevant retail media platforms and ad formats, based on approved media plans and instructions.
• Implement approved campaign structures, settings, audiences, placements, targeting, keywords, advertised products, bids and budgets across applicable commerce advertising platforms.
• Execute approved campaign updates for product launches, promotions, seasonal events and key retail moments, ensuring all changes are accurately reflected across platforms.
• Monitor campaign delivery, spend and pacing across commerce media channels; make routine bid, budget and targeting updates only as directed by the manager.
• Review campaign and audience performance, including search-term, keyword and product-level performance where applicable. Flag issues, trends and potential opportunities for manager review.
• Analyse results by platform, campaign, ad format and product where data is available; highlight performance trends, variances and efficiency changes, and provide clear observations to support decision-making.
• Pull and consolidate commerce advertising data and prepare regular performance reports covering relevant metrics such as impressions, reach, clicks, spend, attributed sales, ROAS, ACOS and other applicable delivery or efficiency measures.
• Maintain up-to-date campaign trackers and reporting documentation, highlighting pacing variances, delivery issues and material performance changes.
• Coordinate with e-commerce, brand and relevant platform teams to confirm campaign inputs, product availability, budgets, creative assets and execution timelines.
• Stay updated on commerce media platform developments, new ad formats, retail media trends, marketplace changes, category activity and competitor advertising; share relevant updates and potential implications for the account.
• Support approved campaign tests and optimisation initiatives across commerce advertising platforms, ensuring test setups, execution details and results are documented.

Role Requirements

• Minimum 2-3 years in media planning or digital media execution, preferably in a media agency.
• Hands-on knowledge of paid social (Meta, TikTok) and commerce or retail media platforms.
• Comfortable in a client-facing role and building strong relationships with team members, stakeholders and platform partners.
• Strong Microsoft Office skills and confident with Excel (formulas and pivot tables are a plus).
• You stay up to date with industry changes and new platform developments.
• Excellent attention to detail, accuracy, organisation and time management.
• A proactive problem-solver with clear verbal and written communication.

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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