Senior Growth Manager - Telesales

BeatO is one of India's largest digital metabolic health platforms, with a business built on glucose monitoring, CGM, coaching and an in-house doctor network. We are scaling a new, doctor-led consumer health program and building the inside sales function that will carry it. It is a high consideration purchase, made by a patient who is usually anxious and has tried other solutions before, so the sale depends on a well trained team, a disciplined process and honest conversations rather than pressure. We are looking for a Growth Manager to build and run that telesales function, and to put the systems, processes and reporting behind it.

Requirements

KEY RESPONSIBILITIES

• Build and lead the team. Hire, train and manage a team of 10 to 20 telesales associates and 1 to 2 team leads. Own the induction and certification programme, the daily operating rhythm, performance reviews and the incentive structure, working with HR and Finance.
• Own the funnel end to end. Take accountability for every stage from lead to enrolment: lead contact, appointment booking, slot confirmation, attendance, enrolment and early retention. Identify where customers are lost at each stage and fix the causes.
• Write and maintain the SOPs. Document how the function runs: lead allocation and routing, calling cadence and follow up windows, the recovery process for customers who pay but do not complete the next step, the no show protocol, the closing sequence, escalation paths and handover to the clinical and coaching teams. Keep the SOPs current as the business changes.
• Build the dashboards and reporting. Set up daily, weekly and monthly reporting on funnel conversion, associate productivity, lead source performance and revenue. Work with the data and product teams to get the tracking in place so that the numbers are trusted and available without manual effort.
• Own the sales content and quality. Maintain the call scripts, objection handling bank and approved answers to common customer questions. Run a weekly call audit against a defined quality scorecard and use the findings to retrain the team.
• Protect pricing and compliance. Enforce the approved price list and the discount approval process. This is a regulated health category, so ensure the team stays within approved claims and does not give clinical advice, and that customers who are not clinically suitable are not enrolled.
• Work across teams. Partner with Marketing on lead quality and cost per enrolment, with Product and Engineering on the landing pages, screening flow and checkout, and with the Clinical and Coaching teams on capacity and customer handover. Run structured tests on pitch, pricing communication and follow up cadence, and share the results.

WHAT YOU WILL BE ACCOUNTABLE FOR

Lead to enrolment conversion and monthly enrolment volume. Speed of first contact and speed of closure. Retention of the customers your team enrols. Realised price against list price and adherence to the discount policy. Customer satisfaction with the sales experience, including those who choose not to enrol. Cost per enrolment, owned jointly with Marketing. Targets for each of these will be set with you at the start of every quarter.

REQUIREMENTS

• 6 to 8 years in inside sales, telesales or growth, including at least 2 years directly managing a calling team of 10 or more.
• Experience selling a considered, high ticket consumer product over the phone, with a multi touch sales cycle rather than a single call close.
• A track record of owning a conversion number. You should be able to describe a funnel you inherited, what you changed and what improved as a result.
• Experience writing SOPs and building reporting from scratch, not only working within processes someone else set up.
• Strong analytical skills. Comfortable building cohort and funnel analysis yourself in Excel or Sheets. SQL or a BI tool is an advantage.
• Hands on experience with a CRM and a dialler, including configuring stages, routing rules and reports.
• Fluent in Hindi and English, and comfortable taking calls yourself, not only reviewing them.
• Preferred: a background in consumer health, wellness, fitness, telehealth, pharma or diagnostics; exposure to a subscription or program based product sold alongside a doctor or clinician; and experience with WhatsApp led sales journeys.

Benefits

Full ownership of a revenue line in a growing category, with direct access to the founders and the medical leadership. Competitive fixed compensation with a performance linked variable component, and ESOPs for the right candidate. Health cover, and BeatO programs and devices for you and your immediate family.