SEO & Content Specialist
About:
Sukoon is India's leading behavioral health platform, operating specialized mental health services across sectors. We are building a system of care that is structured, scalable, and measurable, with a focus on early intervention, team-based care, and clinical outcomes.
Through Sukoon Hospitals, we deliver evidence-based inpatient and outpatient care across major cities. We have 5 facilities across Delhi NCR, Bangalore, and Hyderabad. We're on track to build 40 such facilities with 1200+ beds.
Through Sukoon Workplace, we partner with organizations to bring structured mental health care to employees and their families, combining individual therapy, proactive detection, and systemwide insights. We have 30K employees in care and the ambition to scale this to 500K individuals.
Through Sukoon On Campus, we run full-stack mental health programs inside India's top universities, integrating education, detection, and treatment directly into the student journey. We have 15K students under our care and have our sights set at 500K students across India by 2032.
Our approach is practical, data-driven, and built to deliver impact in high-pressure environments. Every intervention is tailored. Every outcome is tracked. Every person matters. We're building a world-class mental health team, and we're looking for professionals who are sharp, grounded, and ready to push what good can look like for their patients.
What you'll do:
1. Own SEO strategy and execution across Sukoon Health's web properties - including the hospital chain + other verticals in the future
2. Conduct keyword research with a sharp focus on how people actually search for mental health support in India
3. Write, optimise and approve long-form content submitted by the agency
4. Work closely with the clinical team and the content strategist to ensure accuracy and clinical integrity in every piece
5. Fact check all articles and content deeply
6. Work with the agency to build and manage a content calendar aligned to search intent and brand priorities
7. Be on top of performance and analytics and iterate meaningfully
What you're great at
1. Doing deep research and writing with both clarity and sensitivity on topics like depression, anxiety, addiction, schizophrenia, and acute psychiatric care
2. Translating clinical language into content that a patient, parent, or any lay person can actually understand
3. Balancing SEO mechanics with genuine editorial quality
4. Thinking in user journeys, not just keywords
5. Knowing when a piece needs a clinician's eye before it goes live
What you've done before
1. 2-3 years in SEO and content, with a strong preference for candidates who have written on mental health
2. A degree or coursework in Psychology, Counselling, or a related mental health discipline is strongly preferred; candidates without it will be considered if their writing portfolio is exceptional
3. Demonstrated ability to produce long-form content that ranks
4. Familiarity with tools like SEMrush, Ahrefs, or Moz
Who you are:
1. You believe that good information in the right hands at the right moment can change the course of someone's life, and you take that responsibility seriously
2. Intellectually rigorous and editorially proud - you don't cut corners on accuracy because a keyword fits
3. Comfortable working alongside doctors and therapists, and you can hold your own in a conversation
4. Can retain focus and read long form content
5. On top of SEO, AEO and GEO developments.
6. Mental health isn't a vertical to you, it's a cause