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Location
In office (Pune)
Experience
1+ year exp

First seen by Alion on Nov 3, 2026.

Overview
Company
Impact
Profile match
ZOOP is an IT and Services company that provides a digital ID verification platform, with AI-based user authentication, address verification, financial analysis and digital contracting.

This role sits at the intersection of Product and Marketing/Growth, the two teams that depend most heavily on user and transaction data but often ask different questions of it. We need someone who can serve both without dropping either.


Responsibilities:

  • Own and continuously monitor the consumer funnel end-to-end: acquisition, activation, transaction, and retention; flag drop-offs to the relevant team (product or marketing) with a diagnosis, not just a number.
  • Act as the analytics point of contact for both product and marketing/growth, prioritizing and fulfilling requests from both without one crowding out the other.
  • Pull and reconcile data across multiple sources, product/transaction databases, CleverTap, GA4, and CRM into a single consistent view.
  • Build and maintain dashboards (Power BI) for leadership, product, and marketing stakeholders; automate recurring reports to reduce manual pulls.
  • Support design and readout of A/B tests, both product feature tests and marketing campaign/offer tests.
  • Proactively surface the "why" behind metric movements (a funnel drop, a campaign underperforming, a feature not landing) and recommend next steps.
  • Query and analyze large-scale consumer transaction and event data using SQL.
  • Handle ad-hoc data requests and use scripting (Python preferred) to speed up recurring or complex analysis.


Requirements:

  • 2-3 years of experience in product analytics, data analytics, or growth analytics, ideally in a B2C/consumer internet environment (fintech, mobility, e-commerce, or similar high-transaction-volume products).
  • Strong hands-on SQL; able to write complex queries and work independently with large datasets.
  • Working knowledge of Power BI (or similar BI tools) for dashboarding and reporting.
  • Basic to intermediate scripting ability (Python preferred) for automation and analysis.
  • Solid grounding in funnel analysis, cohort analysis, and A/B testing; able to speak both "product" and "marketing" language around these concepts.
  • Demonstrated ability to work across two stakeholder groups with different priorities, without needing constant hand-holding on what matters to each.
  • A growth mindset; proactive, comfortable in a fast-paced environment, and driven to identify opportunities rather than just fulfill data requests.
  • Strong communication; able to translate data findings into clear recommendations for both product and marketing audiences.

Skills

A/B Testing, AB Testing, Power BI, SQL

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