Global Strategy Group

A 30-second Super Bowl LX commercial costs $8 million in 2026. Learn the full breakdown of Super Bowl ad costs, why prices keep climbing, and how small businesses can get on TV for $30/day.

August 25, 2026 Welcome to this month's issue of The L@B Report from GSG, where we explore news and insights at the intersection of media, technology, and public affairs. This month, we examine the growing challenge of measuring audiences across digital v

The "dead internet theory" used to live in the internet's conspiratorial corners: the idea that much of what we encounter online isn't coming from people at all, but from bots masquerading as them. These days, the theory is getting harder to dismiss. Acco

The Stakes Have Changed Political scrutiny is up. Public trust is down. And the communications strategies that served higher education in the past are no longer sufficient to meet the moment. This playbook draws on our work with colleges, universities, an

July 31, 2026 Welcome to The L@B Report Welcome to this month's issue of The L@B Report from GSG, where we explore news and insights at the intersection of media, technology, and public affairs. This month, we discuss publishers pushing back on AI compani

Evidence that social platforms are a primary news source, AI-generated influencers are emerging, and distribution is now a key media asset.

A year and a half into the second Trump Administration, corporate communicators are contending with a more fragmented media landscape, accelerating AI disruption, and a political environment that continues to raise the stakes for every message that goes o

New national polling on what Americans actually think about space, the space economy, and the fight for the next frontier. The space economy is booming - a projected multitrillion-dollar industry reshaping national security, communications, scientific dis

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