Good-Loop
Nonprofits & Foundations · Advertising
Funding and backers
Latest round
Venture round
Nov 2025 · 12 mo ago
Grants
$161k
2 grants · CORDIS
Backers
1
Angel Academe
The money's age
Due for its next round
12 months since the last round · not hiring
Momentum
0/100
no fresh signals
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Nov 7, 2025
Raised a round Venture round
Jul 9, 2025
Raised a round Venture round
May 15, 2024
Raised a round Venture round
Feb 24, 2022
Raised a round Venture round
Oct 1, 2020
Won a grant $126k · CORDIS
Dec 6, 2019
Raised a round Venture round
Jun 2, 2018
Raised a round Venture round
Sep 7, 2017
Raised a round Venture round
Jun 1, 2017
Won a grant $35k · CORDIS
Feb 15, 2017
Raised a round Venture round
Jan 2017
Website went live first capture in the Wayback Machine
Tractionpublic signals, read monthly
Web presence
top 0.08%
of 133.2M domains by links, Common Crawl
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Venture round | Nov 2025 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Jul 2025 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | May 2024 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Feb 2022 | — | — | find-and-update.company-information.service.gov.uk |
| Grant | Oct 2020 | $126k | — | CORDIS |
| Venture round | Dec 2019 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Jun 2018 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Sep 2017 | — | — | find-and-update.company-information.service.gov.uk |
| Grant | Jun 2017 | $35k | — | CORDIS |
| Venture round | Feb 2017 | — | — | find-and-update.company-information.service.gov.uk |
Registers and programsofficial lists and records that name the company
| Legal entity | Good-Loop Ltd | its site |
Backed byfrom the funds' portfolios and accelerator catalogs
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Financials
Total raised
$161k
Latest round
Venture - Series Unknown
Funding rounds
10
Funding rounds
| Round | Announced | Amount | |
|---|---|---|---|
| Venture - Series Unknown | 2025 | — | Details |
| Venture - Series Unknown | 2025 | — | Details |
| Venture - Series Unknown | 2024 | — | Details |
| Venture - Series Unknown | 2022 | — | Details |
| Grant | 2020 | $126k | Details |
| Venture - Series Unknown | 2019 | — | Details |
| Venture - Series Unknown | 2018 | — | Details |
| Venture - Series Unknown | 2017 | — | Details |
| Grant | 2017 | $35k | Details |
| Venture - Series Unknown | 2017 | — | Details |
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors
Angel AcademeVia a fund
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
News
Good-Loop to Offer Free Ad Emissions Measurement for IAS Customers
Advertisers will now get free sustainability metrics through the IAS platform, provided by B-Corp Good-Loop.
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Report
IAS and Good-Loop Announce Enhanced Emissions Measurement Offering to Empower All Advertisers to Further Measure and Reduce Environmental Impact
Following the launch of the Global Media Sustainability Framework 1.2 at Cannes, IAS is now enabling advertisers to directly and seamlessly measure emissions of every ad impression delivered across the open internet, at no additional cost. Good-Loop, a ce
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Report
Following Blocklist Backlash, Good-Loop's Carbon Reduction Tool Is Free for Publishers
Good-Loop carbon reduction tool Good Measures aligns with GARM's long-awaited framework.
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Report
Good-Loop Launches CTV Ad Format That Rewards Viewers' Attention With Donations to Charity - ExchangeWire.com
Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers' attention and time with a free donation to
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Good-Loop Launches Purpose-Powered CTV Ad Format That Rewards Viewers' Attention With Donations To Charity
New ad unit also include QR code, which viewers can scan to find out more details on campaign, charity partner and total donations raisedLONDON and EDINBURGH, Scotland and NEW YORK , Oct. 27, 2022 (GLOBE NEWSWIRE) -- Purpose-led ad platform Good-Loop toda
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Report
Good-Loop ties purpose to ad views for a better internet
Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusiveads.
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Report
Good-Loop Launches Green Ad Tag To Help Advertisers Monitor Carbon Cost Of Digital Campaigns In Real Time
Ad tech platform's new solution allows brands and agencies to track and offset CO2 emissions of digital ads -- while planting a tree for every thousand impressions served using 'TreePM'NEW YORK, July 26, 2021 (GLOBE NEWSWIRE) -- Advertisers can now track
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Good-Loop Launches Green Ad Tag To Help Advertisers Monitor Carbon Cost Of Digital Campaigns In Real Time - ExchangeWire.com
Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker from Good-Loop.
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