Overview
News
Technologies
Salaries
Products
People
Growth
Jobs
Financials
Overview
Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization.
News
Scaling Offline Conversions: A 2026 Guide to Paid Media for Lead Gen Brands
Why Lead Gen Paid Media Needs Its Own Playbook Most paid media advice is written for ecommerce. Someone clicks, buys, and the platform sees the revenue in minutes. The feedback loop is nearly instant and the conversion the platform counts is the same conv
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Report
Stop Writing One Kind of Content for Three Types of Searches
Informational content is seeing a major shift in the value it brings to a brand, particularly if your traffic reporting only tracks aggregate sessions. Informational queries now trigger AI Overviews roughly 36% to 39% of the time, compared with just 5% to
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Report
SEO Isn't Dead, It's Just Not Alone Anymore: The B2C Case for SEO + AI.
Here's the honest version, in four parts: what traditional SEO still does for B2C brands, what AI actually changed, where AI genuinely can't see far enough into your business to help, and how the two fit together without you having to pick a side. Traditi
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Report
Google Loosened Keyword Control. Here's Where Your Team's Time Should Go Now.
For years, a paid search team's expertise showed up as keyword-level precision: the right match types, tightly built negative lists, bids managed down to the keyword. That skill set still matters, but less and less so each year. Google has spent several p
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Report
Google's August 17th Bidding Update: Why Your CPA Is About to Rise (and How to Stop It)
For a while, some Google Ads accounts have been beating their own targets - a $10 Target CPA campaign settling in at $5, a Target ROAS goal cleared without anyone touching a setting. Most advertisers filed that under "good problem to have" and moved on. S
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Report
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Technologies
Frontend
Adobe After Effects
Adobe Photoshop
Figma
Stack modernity
78/100
How modern this stack is, based on technology relevance, AI adoption and the share of legacy tools.
In-demand technologies
Adobe Photoshop
1 job
Required
Figma
1 job
Required
Adobe After Effects
1 job
Required
Salary medians are calculated from this company's open jobs and compared with the market.
Industry adoption
Figma
10%
Adobe Photoshop
4%
Adobe After Effects
3%
Share of companies in the same industry that use each technology.
Stack changes
Figma
Aug 2026
Adobe Photoshop
Aug 2026
Adobe After Effects
Aug 2026
Technologies recently added to or removed from this company's stack - a signal of tech migrations and new initiatives.
Paired
Manila Recruitment
Dept Agency
Keywords Studios
CoLab Software
Sierra
Growth
Hiring Momentum
58/100
Growing
Open positions
1
0 opened / 0 closed in 30 days
ATS activity
Every ~15 hours
Today
Hiring Dynamics
+100%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Design
100% ▲
Activity Timeline
Added Figma to stack
Aug 2026
Added Adobe Photoshop to stack
Aug 2026
Added Adobe After Effects to stack
Aug 2026
Jobs
≈ $100k – $189k per year (Estimated) • Remote • Full-Time • 5+ years exp
Adobe After Effects
Adobe Photoshop
Figma
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