Silverback Strategies
silverbackstrategies.com
Actively hiring
Search Engine Optimization (SEO)
Creative Agencies
Sales & Marketing
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Overview
Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization.
News
Scaling Offline Conversions: A 2026 Guide to Paid Media for Lead Gen Brands
Why Lead Gen Paid Media Needs Its Own Playbook Most paid media advice is written for ecommerce. Someone clicks, buys, and the platform sees the revenue in minutes. The feedback loop is nearly instant and the conversion the platform counts is the same conv
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Report
Stop Writing One Kind of Content for Three Types of Searches
Informational content is seeing a major shift in the value it brings to a brand, particularly if your traffic reporting only tracks aggregate sessions. Informational queries now trigger AI Overviews roughly 36% to 39% of the time, compared with just 5% to
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Report
SEO Isn't Dead, It's Just Not Alone Anymore: The B2C Case for SEO + AI.
Here's the honest version, in four parts: what traditional SEO still does for B2C brands, what AI actually changed, where AI genuinely can't see far enough into your business to help, and how the two fit together without you having to pick a side. Traditi
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Report
Google Loosened Keyword Control. Here's Where Your Team's Time Should Go Now.
For years, a paid search team's expertise showed up as keyword-level precision: the right match types, tightly built negative lists, bids managed down to the keyword. That skill set still matters, but less and less so each year. Google has spent several p
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Report
Google's August 17th Bidding Update: Why Your CPA Is About to Rise (and How to Stop It)
For a while, some Google Ads accounts have been beating their own targets - a $10 Target CPA campaign settling in at $5, a Target ROAS goal cleared without anyone touching a setting. Most advertisers filed that under "good problem to have" and moved on. S
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Report
Higher Ad Costs, Slower Growth, Wrong Leads: What Happens When You Let Paid Media AI Run Without Guardrails
For most of Jordan Crawford's career in paid media, the job was control. Every targeting parameter, every audience segment, every bid adjustment. Value came from how precisely you could operate all of it. That's changed. "The job of paid media managers re
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Report
Your Marketing Looks Profitable. Your Revenue Disagrees. Here's Why.
There's a particular kind of confusion Jordan Crawford recognizes immediately, because she's seen it from both sides of the table. Two sets of numbers that should tell the same story, but they don't. On one side: the marketing reports. Cost per lead, flat
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Report
Which Dollars Are Actually Working Across Your Marketing Mix? Shifting Marketing Budget Allocation From Gut Feel to Data-Backed
Most marketing budgets aren't built. They're inherited. Last year's numbers, adjusted at the margins-a little more here, a little less there, based on which channels reported the best efficiency. The problem: "working" and "working according to ad platfor
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Report
Translating Media Performance Data Into Something the C-Suite Can Actually Use
Jordan Crawford has sat in this room before. The marketing team walks in with a report that looks like good news. Cost per lead is flat or improving. ROAS is climbing. Across the table, the board asks why revenue is flat (or even declining) when the plan
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Report
How Google is Using Trust Signals to Personalize AI Results
For most of search's history, two people searching the same query typically got similar results. That has shifted completely with AI search. AI responses are personalized to the user conducting the search by LLMs leveraging conversational context, previou
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Tech stack
Technologies named in job postings at Silverback Strategies over the last 12 months, by layer, with the share of postings for each.
Technologies in use
4
Postings analysed
8
Stack modernity
85/100AI adopter
Cloud & platforms
Figma
Developer tools
Adobe After Effects
Adobe Photoshop
AI & ML
LLM
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Salary insights
Compensation ranges based on this company's open jobs
Median
$107k
Typical range
$90k – $160k
Open positions
8
8
Jobs
Middle
25%
Senior
62.5%
Architect
12.5%
| Level | Jobs | Median | Typical range |
|---|---|---|---|
| Middle | 2 | $90k | $90k |
| Senior | 5 | $110k | $90k – $115k |
| Architect | 1 | $160k | $160k |
Highest paying role
Associate Director, Client Services
$160k
Normalized to USD per year
All salaries at Silverback Strategies
By role, level and city, against the market · 8 jobs with pay
Growth
Hiring Momentum
83/100
Scaling fast
Open positions
8
6 opened / 5 closed in 30 days
Median time-to-fill
19 days
faster than 54% of the market
ATS activity
Every ~4 hours
Today
Hiring Dynamics
+100%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Marketing
65% ▲
Design
20% ▼
Sales
15% ▲
Actively hiring for Marketing (+9 in 30 days)
Activity Timeline
Added Meta Ads to stack
Sep 2026
Added Google Ads to stack
Sep 2026
Added Screaming Frog to stack
Sep 2026
Added LLM to stack
Sep 2026
Added Ahrefs to stack
Sep 2026
Added YouTube to stack
Sep 2026
Added LinkedIn to stack
Sep 2026
Added Google Sheets to stack
Sep 2026
Added GA4 to stack
Sep 2026
Offices
Where the company hires and what each office is for
Cities
3
Hiring now
1
Countries
1
Busiest office
Charlotte
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Headquarters
Builds here
Office with open vacancies
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Reston
United States
HQ
Charlotte
United States
Regional office
1 open roles 1 posted in 90 days 100% remote 50-200 est. staff $115k Avg Salary
hires for Marketing
Leesburg
United States
Regional office
25 Catoctin Cir SE #1197, Leesburg, VA, 20177, US
Jobs
$90k – $110k per year • Remote (United States) • Full-Time • 5+ years exp
Adobe Photoshop
Figma
Adobe After Effects
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